Enforcement action · Office of the Attorney General William Tong

Attorney General William Tong Pushes Meta to Act on Misleading AI Weight Loss Ads

Attorney General William Tong Pushes Meta to Act on Misleading AI Weight Loss Ads is an AI-related enforcement action involving Office of the Attorney General William Tong. Connecticut AG William Tong and 35 bipartisan attorneys general urge Meta to enforce policies and restrict misleading, AI-generated weight loss ads.

Action details

Agency
Office of the Attorney General William Tong
Jurisdiction
CT
Enforcement type
advisory
Document type
agency report
Effective
2025-12-23
AI risk category
high
Topic
ai content

Summary

Connecticut Attorney General William Tong, joined by a coalition of 35 state attorneys general, has urged Meta to strengthen its enforcement of policies against misleading pharmaceutical and wellness ads, particularly those using AI-generated content to promote non-FDA approved weight loss drugs. They are requesting Meta to prohibit AI-generated content in weight loss ads, require clear disclosure of risks, label AI content, and restrict drug ads to only FDA-approved products, citing consumer risks during the holiday season.

Primary source

https://portal.ct.gov/ag/press-releases/2025-press-releases/attorney-general-william-tong-pushes-meta-to-act-on-misleading-ai-weight-loss-ads →

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Frequently asked questions

What is Attorney General William Tong Pushes Meta to Act on Misleading AI Weight Loss Ads?
Connecticut Attorney General William Tong, joined by a coalition of 35 state attorneys general, has urged Meta to strengthen its enforcement of policies against misleading pharmaceutical and wellness ads, particularly those using AI-generated content to promote non-FDA approved weight loss drugs. They are requesting Meta to prohibit AI-generated content in weight loss ads, require clear disclosure of risks, label AI content, and restrict drug ads to only FDA-approved products, citing consumer risks during the holiday season. Primary source →
Which agency brought the action?
Office of the Attorney General William Tong brought this enforcement action in CT. Primary source →
What was the penalty?
No specific penalty amount is disclosed in the primary source AIGI tracked for this action. Some enforcement actions resolve through injunctive relief, consent decrees, or behavioural undertakings rather than monetary penalty. Primary source →
When did the action take effect?
The action was effective 2025-12-23. Primary source →
Where can I find the primary source?
The primary source for Attorney General William Tong Pushes Meta to Act on Misleading AI Weight Loss Ads is at https://portal.ct.gov/ag/press-releases/2025-press-releases/attorney-general-william-tong-pushes-meta-to-act-on-misleading-ai-weight-loss-ads. AIGI does not paraphrase secondary commentary — every claim on this page links back to that primary source. Primary source →

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