Enforcement action · Office of the Attorney General William Tong

Attorney General Tong Cautions Parents Regarding Anti-Aging Skincare Products Marketed to Kids on Social Media

Attorney General Tong Cautions Parents Regarding Anti-Aging Skincare Products Marketed to Kids on Social Media is an AI-related enforcement action involving Office of the Attorney General William Tong. Connecticut Attorney General William Tong cautions parents about anti-aging skincare products marketed to children on social media and sends a letter to Sephora seeking information on their marketing practices.

Action details

Agency
Office of the Attorney General William Tong
Jurisdiction
CT
Enforcement type
investigation
Document type
press release
Topic
consumer protection

Summary

Connecticut Attorney General William Tong has issued a caution to parents regarding anti-aging skincare products aggressively marketed to children and teens on social media platforms. These products often contain active ingredients like retinol and various acids that can be harmful to young skin. The AG has sent a letter to beauty retailer Sephora requesting detailed information on their marketing to youth, product warnings, and staff training, citing specific brands like Drunk Elephant and Glow Recipe.

Primary source

https://portal.ct.gov/ag/press-releases/2024-press-releases/attorney-general-tong-cautions-parents-regarding-anti-aging-skincare →

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Frequently asked questions

What is Attorney General Tong Cautions Parents Regarding Anti-Aging Skincare Products Marketed to Kids on Social Media?
Connecticut Attorney General William Tong has issued a caution to parents regarding anti-aging skincare products aggressively marketed to children and teens on social media platforms. These products often contain active ingredients like retinol and various acids that can be harmful to young skin. The AG has sent a letter to beauty retailer Sephora requesting detailed information on their marketing to youth, product warnings, and staff training, citing specific brands like Drunk Elephant and Glow Recipe. Primary source →
Which agency brought the action?
Office of the Attorney General William Tong brought this enforcement action in CT. Primary source →
What was the penalty?
No specific penalty amount is disclosed in the primary source AIGI tracked for this action. Some enforcement actions resolve through injunctive relief, consent decrees, or behavioural undertakings rather than monetary penalty. Primary source →
When did the action take effect?
The most recent activity on this action was published on 11/25/2024. Primary source →
Where can I find the primary source?
The primary source for Attorney General Tong Cautions Parents Regarding Anti-Aging Skincare Products Marketed to Kids on Social Media is at https://portal.ct.gov/ag/press-releases/2024-press-releases/attorney-general-tong-cautions-parents-regarding-anti-aging-skincare. AIGI does not paraphrase secondary commentary — every claim on this page links back to that primary source. Primary source →

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