Enforcement action · Integritetsskyddsmyndigheten

IMY decisions on Google Analytics usage

IMY decisions on Google Analytics usage is an AI-related enforcement action involving Integritetsskyddsmyndigheten. The Swedish DPA (IMY) audited four companies' use of Google Analytics, issuing fines to two and ordering three to stop usage due to privacy concerns.

Action details

Agency
Integritetsskyddsmyndigheten
Jurisdiction
SE
Enforcement type
fine
Document type
enforcement action
Topic
ai privacy

Summary

The Swedish Authority for Privacy Protection (IMY) has taken enforcement action against companies using Google Analytics for web statistics. Following audits, IMY issued administrative fines to two companies and ordered three to cease using the tool, indicating that their current use of Google Analytics resulted in unlawful data transfers.

Primary source

https://www.imy.se/en/news/four-companies-must-stop-using-google-analytics/ →

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Frequently asked questions

What is IMY decisions on Google Analytics usage?
The Swedish Authority for Privacy Protection (IMY) has taken enforcement action against companies using Google Analytics for web statistics. Following audits, IMY issued administrative fines to two companies and ordered three to cease using the tool, indicating that their current use of Google Analytics resulted in unlawful data transfers. Primary source →
Which agency brought the action?
Integritetsskyddsmyndigheten brought this enforcement action in SE. Primary source →
What was the penalty?
No specific penalty amount is disclosed in the primary source AIGI tracked for this action. Some enforcement actions resolve through injunctive relief, consent decrees, or behavioural undertakings rather than monetary penalty. Primary source →
When did the action take effect?
The most recent activity on this action was published on 7/3/2023. Primary source →
Where can I find the primary source?
The primary source for IMY decisions on Google Analytics usage is at https://www.imy.se/en/news/four-companies-must-stop-using-google-analytics/. AIGI does not paraphrase secondary commentary — every claim on this page links back to that primary source. Primary source →

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