Which agency brought the action?

Integritetsskyddsmyndigheten brought this enforcement action in SE.

What was the penalty?

The disclosed penalty is a monetary_fine amount of $SEK 37 million.

When did the action take effect?

The most recent activity on this action was published on 7/3/2025.

Enforcement action · Integritetsskyddsmyndigheten

[IMY] Administrative fines against Apoteket and Apohem for transferring personal data to Meta

[IMY] Administrative fines against Apoteket and Apohem for transferring personal data to Meta is an AI-related enforcement action involving Integritetsskyddsmyndigheten. Penalty: monetary_fine of $SEK 37 million. IMY fines Apoteket AB SEK 37 million and Apohem AB SEK 8 million for transferring sensitive personal data to Meta via Meta Pixel.

Action details

Agency: Integritetsskyddsmyndigheten
Jurisdiction: SE
Enforcement type: fine
Document type: enforcement action
Penalty: $SEK 37 million monetary_fine
Topic: ai privacy

Summary

The Swedish Authority for Privacy Protection (IMY) has fined Apoteket AB and Apohem AB for transferring sensitive personal data to Meta using the Meta Pixel. Apoteket AB received a fine of SEK 37 million, while Apohem AB was fined SEK 8 million.

Primary source

https://www.imy.se/en/news/administrative-fines-against-apoteket-and-apohem-for-transferring-personal-data-to-meta/ →

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Frequently asked questions

What is [IMY] Administrative fines against Apoteket and Apohem for transferring personal data to Meta?: The Swedish Authority for Privacy Protection (IMY) has fined Apoteket AB and Apohem AB for transferring sensitive personal data to Meta using the Meta Pixel. Apoteket AB received a fine of SEK 37 million, while Apohem AB was fined SEK 8 million. Primary source →
Which agency brought the action?: Integritetsskyddsmyndigheten brought this enforcement action in SE. Primary source →
What was the penalty?: The disclosed penalty is a monetary_fine amount of $SEK 37 million. Primary source →
When did the action take effect?: The most recent activity on this action was published on 7/3/2025. Primary source →
Where can I find the primary source?: The primary source for [IMY] Administrative fines against Apoteket and Apohem for transferring personal data to Meta is at https://www.imy.se/en/news/administrative-fines-against-apoteket-and-apohem-for-transferring-personal-data-to-meta/. AIGI does not paraphrase secondary commentary — every claim on this page links back to that primary source. Primary source →

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Important — about this brief

This brief is published by AIGI as a regulatory intelligence service. It contains general information about AI laws, regulations, enforcement actions, and policy signals across jurisdictions. It is not legal, compliance, audit, or risk-management advice; it does not establish an attorney-client, advisory, or fiduciary relationship; and it should not be relied upon as a substitute for professional counsel applied to specific facts and circumstances. Where the brief identifies “Issues for Review,” those are observations of questions a reader in a particular role might raise with their own legal, compliance, or risk function — not recommendations to act. AIGI expressly disclaims liability for actions taken or not taken in reliance on this brief. Subscribers in regulated industries should consult licensed professionals authorized to practice in their jurisdiction.

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Action details

Summary

Primary source

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