Enforcement action · Connecticut Attorney General and 35 bipartisan attorneys general

Attorney General William Tong Pushes Meta to Act on Misleading AI Weight Loss Ads

Attorney General William Tong Pushes Meta to Act on Misleading AI Weight Loss Ads is an AI-related enforcement action involving Connecticut Attorney General and 35 bipartisan attorneys general. Connecticut AG William Tong and a bipartisan coalition of 35 attorneys general urge Meta to enforce policies against misleading AI weight loss ads, prohibit non-FDA approved drugs, and enhance AI content labeling.

Action details

Agency
Connecticut Attorney General and 35 bipartisan attorneys general
Jurisdiction
CT
Enforcement type
advisory
Document type
enforcement action
Effective
2025-12-23
AI risk category
high
Topic
ai content

Summary

Attorney General William Tong and a coalition of 35 state attorneys general have called on Meta to strengthen its enforcement of policies against misleading AI-generated weight loss ads on Instagram and Facebook. They specifically request Meta to restrict ads to only FDA-approved prescription drugs, require clear disclosure of risks, prohibit AI-generated content in weight loss drug ads, and improve AI content labeling and detection. The AGs highlight the use of deceptive AI-generated images and fake spokespeople promoting non-FDA approved GLP-1 drugs.

Primary source

https://portal.ct.gov/ag/press-releases/2025-press-releases/attorney-general-william-tong-pushes-meta-to-act-on-misleading-ai-weight-loss-ads →

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Frequently asked questions

What is Attorney General William Tong Pushes Meta to Act on Misleading AI Weight Loss Ads?
Attorney General William Tong and a coalition of 35 state attorneys general have called on Meta to strengthen its enforcement of policies against misleading AI-generated weight loss ads on Instagram and Facebook. They specifically request Meta to restrict ads to only FDA-approved prescription drugs, require clear disclosure of risks, prohibit AI-generated content in weight loss drug ads, and improve AI content labeling and detection. The AGs highlight the use of deceptive AI-generated images and fake spokespeople promoting non-FDA approved GLP-1 drugs. Primary source →
Which agency brought the action?
Connecticut Attorney General and 35 bipartisan attorneys general brought this enforcement action in CT. Primary source →
What was the penalty?
No specific penalty amount is disclosed in the primary source AIGI tracked for this action. Some enforcement actions resolve through injunctive relief, consent decrees, or behavioural undertakings rather than monetary penalty. Primary source →
When did the action take effect?
The action was effective 2025-12-23. Primary source →
Where can I find the primary source?
The primary source for Attorney General William Tong Pushes Meta to Act on Misleading AI Weight Loss Ads is at https://portal.ct.gov/ag/press-releases/2025-press-releases/attorney-general-william-tong-pushes-meta-to-act-on-misleading-ai-weight-loss-ads. AIGI does not paraphrase secondary commentary — every claim on this page links back to that primary source. Primary source →

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