Enforcement action · California Privacy Protection Agency (CPPA)

CPPA v. Key Marketing Advantage, LLC

CPPA v. Key Marketing Advantage, LLC is an AI-related enforcement action involving California Privacy Protection Agency (CPPA). Penalty: monetary_fine of $$55,800. California Privacy Protection Agency settles with a fifth data broker for failing to register and pay fees under the Delete Act, imposing a $55,800 fine and injunctive terms.

Action details

Agency
California Privacy Protection Agency (CPPA)
Jurisdiction
CA
Enforcement type
settlement
Document type
enforcement action
Penalty
$$55,800 monetary_fine
Effective
2025-01-27
Topic
ai privacy

Summary

The California Privacy Protection Agency (CPPA) has settled with Key Marketing Advantage, LLC (KMA), a data broker, for failing to register and pay required fees under the Delete Act. KMA will pay $55,800 and agreed to injunctive terms, including covering attorney fees for any non-compliance. This is the fifth such enforcement action, highlighting the CPPA's commitment to holding data brokers accountable, especially with an upcoming January 31 deadline for 2024 data broker registration.

Primary source

https://cppa.ca.gov/announcements/2025/20250129.html →

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Frequently asked questions

What is CPPA v. Key Marketing Advantage, LLC?
The California Privacy Protection Agency (CPPA) has settled with Key Marketing Advantage, LLC (KMA), a data broker, for failing to register and pay required fees under the Delete Act. KMA will pay $55,800 and agreed to injunctive terms, including covering attorney fees for any non-compliance. This is the fifth such enforcement action, highlighting the CPPA's commitment to holding data brokers accountable, especially with an upcoming January 31 deadline for 2024 data broker registration. Primary source →
Which agency brought the action?
California Privacy Protection Agency (CPPA) brought this enforcement action in CA. Primary source →
What was the penalty?
The disclosed penalty is a monetary_fine amount of $$55,800. Primary source →
When did the action take effect?
The action was effective 2025-01-27. Primary source →
Where can I find the primary source?
The primary source for CPPA v. Key Marketing Advantage, LLC is at https://cppa.ca.gov/announcements/2025/20250129.html. AIGI does not paraphrase secondary commentary — every claim on this page links back to that primary source. Primary source →

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