Enforcement action · California Privacy Protection Agency
[CA CPPA] Data Broker Promoting Ability to Dig Up "Scary" Amounts of Information Agrees to Shut Down
[CA CPPA] Data Broker Promoting Ability to Dig Up "Scary" Amounts of Information Agrees to Shut Down is an AI-related enforcement action involving California Privacy Protection Agency. Penalty: monetary_fine of $50000. California Privacy Protection Agency settles with data broker Background Alert, Inc. for failing to register and pay fees under the Delete Act.
Action details
- Agency
- California Privacy Protection Agency
- Jurisdiction
- CA
- Enforcement type
- settlement
- Document type
- enforcement action
- Penalty
- $50000 monetary_fine
- Topic
- ai privacy
Summary
The California Privacy Protection Agency (CPPA) reached a settlement with Background Alert, Inc., a data broker, for failing to register and pay an annual fee as required by the Delete Act. Background Alert must shut down operations until 2028 or face a $50,000 fine. The settlement underscores the CPPA's commitment to enforcing data broker registration compliance and protecting Californians' personal information, including inferences used to profile them.
Primary source
https://cppa.ca.gov/announcements/2025/20250227.html →Related California Privacy Protection Agency actions
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- [CA CPPA] Honda Settles with CPPA Over Privacy Violations enforcement action 3/12/2025
- [CA CPPA] CPPA Orders Clothing Retailer Todd Snyder to Pay Six-Figure Fine, Overhaul Privacy Practices enforcement action 5/6/2025
- [CA CPPA] CPPA Orders Florida Data Broker to Pay Fine enforcement action 5/8/2025
Frequently asked questions
- What is [CA CPPA] Data Broker Promoting Ability to Dig Up "Scary" Amounts of Information Agrees to Shut Down?
- The California Privacy Protection Agency (CPPA) reached a settlement with Background Alert, Inc., a data broker, for failing to register and pay an annual fee as required by the Delete Act. Background Alert must shut down operations until 2028 or face a $50,000 fine. The settlement underscores the CPPA's commitment to enforcing data broker registration compliance and protecting Californians' personal information, including inferences used to profile them. Primary source →
- Which agency brought the action?
- California Privacy Protection Agency brought this enforcement action in CA. Primary source →
- What was the penalty?
- The disclosed penalty is a monetary_fine amount of $50000. Primary source →
- When did the action take effect?
- The most recent activity on this action was published on 2/27/2025. Primary source →
- Where can I find the primary source?
- The primary source for [CA CPPA] Data Broker Promoting Ability to Dig Up "Scary" Amounts of Information Agrees to Shut Down is at https://cppa.ca.gov/announcements/2025/20250227.html. AIGI does not paraphrase secondary commentary — every claim on this page links back to that primary source. Primary source →
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