Enforcement action · California Privacy Protection Agency
[CA CPPA] CPPA's Enforcement Division Inks Settlement with Fifth Data Broker
[CA CPPA] CPPA's Enforcement Division Inks Settlement with Fifth Data Broker is an AI-related enforcement action involving California Privacy Protection Agency. Penalty: monetary_fine of $55800. The CPPA settled with Key Marketing Advantage, LLC for failing to register as a data broker, requiring them to pay $55,800 and attorney fees.
Action details
- Agency
- California Privacy Protection Agency
- Jurisdiction
- CA
- Enforcement type
- settlement
- Document type
- enforcement action
- Penalty
- $55800 monetary_fine
- Topic
- ai privacy
Summary
The California Privacy Protection Agency (CPPA) reached a settlement with data broker Key Marketing Advantage, LLC (KMA) for failing to register as required by the Delete Act. KMA will pay $55,800 and attorney fees, and the CPPA continues its enforcement efforts against unregistered data brokers.
Primary source
https://cppa.ca.gov/announcements/2025/20250129.html →Related California Privacy Protection Agency actions
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- [CA CPPA] Data Broker Promoting Ability to Dig Up "Scary" Amounts of Information Agrees to Shut Down enforcement action 2/27/2025
- [CA CPPA] Honda Settles with CPPA Over Privacy Violations enforcement action 3/12/2025
- [CA CPPA] CPPA Orders Clothing Retailer Todd Snyder to Pay Six-Figure Fine, Overhaul Privacy Practices enforcement action 5/6/2025
- [CA CPPA] CPPA Orders Florida Data Broker to Pay Fine enforcement action 5/8/2025
Frequently asked questions
- What is [CA CPPA] CPPA's Enforcement Division Inks Settlement with Fifth Data Broker?
- The California Privacy Protection Agency (CPPA) reached a settlement with data broker Key Marketing Advantage, LLC (KMA) for failing to register as required by the Delete Act. KMA will pay $55,800 and attorney fees, and the CPPA continues its enforcement efforts against unregistered data brokers. Primary source →
- Which agency brought the action?
- California Privacy Protection Agency brought this enforcement action in CA. Primary source →
- What was the penalty?
- The disclosed penalty is a monetary_fine amount of $55800. Primary source →
- When did the action take effect?
- The most recent activity on this action was published on 1/29/2025. Primary source →
- Where can I find the primary source?
- The primary source for [CA CPPA] CPPA's Enforcement Division Inks Settlement with Fifth Data Broker is at https://cppa.ca.gov/announcements/2025/20250129.html. AIGI does not paraphrase secondary commentary — every claim on this page links back to that primary source. Primary source →
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