FTC proposed a consent order addressing deceptive claims about accessiBe's automated accessibility software.

The FTC published a proposed consent order concerning accessiBe's marketing of automated accessibility software. The proposal would restrict unsupported WCAG-compliance claims, require disclosures about endorsements and product limitations, and include monetary relief and compliance provisions, but it was subject to final approval and does not establish a current binding duty in the supplied record.

Action required

Treat this as a proposed FTC enforcement action for monitoring and research. Do not characterize the proposed terms as binding duties without evidence of final approval and the final order's effective-date context.

Binding status

proposed

Governing body

Federal Trade Commission

Direction

restrictive

Innovation impact

constraining

Enforcement details

Agency

Federal Trade Commission

Penalty

$1,000,000

Compliance requirements

Required disclosures

Disclose unexpected material connections between endorsers and accessiBe or its products.
Disclose limitations concerning accessibility barriers on third-party domains and subdomains before consumers incur a financial obligation.

Prohibited practices

Unsupported representations that automated products can make any website WCAG compliant or ensure continued compliance.
Material misrepresentations about product performance, features, benefits, efficacy, restrictions, limitations, cost, or characteristics.
Misrepresentations that third-party reviews or endorsements are independent or impartial.

Transparency requirements

Clearly and conspicuously disclose unexpected material connections involving endorsers.
Clearly and conspicuously disclose product limitations involving third-party domains and subdomains before a financial obligation is incurred.

AI technologies

generative ai

Affected industries

technologyadvertising

Affected roles

general counselcompliance officerproduct managermarketing

Frameworks

ftc

Cross-references

Cites laws

Federal Trade Commission Act, 15 U.S.C. 46(f), FTC Rule 16 CFR 2.34, Americans with Disabilities Act

Cites standards

Web Content Accessibility Guidelines

Enriched 2026-10-09 · resolved via federal register complete

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Important — about this brief

This brief is published by AIGI as a regulatory intelligence service. It contains general information about AI laws, regulations, enforcement actions, and policy signals across jurisdictions. It is not legal, compliance, audit, or risk-management advice; it does not establish an attorney-client, advisory, or fiduciary relationship; and it should not be relied upon as a substitute for professional counsel applied to specific facts and circumstances. Where the brief identifies “Issues for Review,” those are observations of questions a reader in a particular role might raise with their own legal, compliance, or risk function — not recommendations to act. AIGI expressly disclaims liability for actions taken or not taken in reliance on this brief. Subscribers in regulated industries should consult licensed professionals authorized to practice in their jurisdiction.

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