The European Commission issued Google two fines totaling €890 million for violating the Digital Markets Act (DMA). The breaches include Google's self-preferencing of its own services in Google Search and imposing restrictions on businesses in Google Play that prevent them from directing consumers to alternative, potentially cheaper, purchasing options. This enforcement action highlights the EU's active stance in ensuring fair competition under the DMA.
Effective date
2026-07-23
Action required
Google must cease self-preferencing practices on Google Search and remove restrictions on steering users to alternative channels on Google Play to comply with the Digital Markets Act.
Binding status
binding
Governing body
European Commission
Direction
restrictive
Innovation impact
constraining
Enforcement details
Agency
European Commission
Penalty
€890 million
Compliance requirements
Prohibited practices
- self-preferencing own services on Google Search
- restrictions on businesses to direct consumers to alternative purchase channels on Google Play (steering)
Affected industries
Affected roles
Frameworks
Cross-references
Cites laws
Digital Markets Act
"Today, the European Commission took two decisions finding non-compliance by Google with the Digital Markets Act (DMA) for self-preferencing its own services on Google Search, and for putting in place restrictions on businesses to direct consumers to alternative, often cheaper, purchase channels on Google Play (steering)."
Enriched 2026-07-23
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