Iowa Senate File 2417 is an enrolled act creating new state law regulating conversational AI services accessible to the public. It imposes obligations on operators, including disclosing AI interaction to minors and general users, preventing gamification for minors, prohibiting sexually explicit or manipulative content targeting minors, and requiring protocols for suicide/self-harm prompts. Operators are also barred from misrepresenting the service as providing professional mental health care. Violations can lead to injunctions and civil penalties, indicating a significant compliance burden for AI developers and providers.
Action required
Operators of conversational AI services must implement technical and process changes to ensure compliance with disclosure, content restriction, and safety protocol requirements, specifically targeting interactions with minors and mental health support. Legal and compliance teams should review the full text for specific definitions and requirements.
Binding status
binding
Governing body
Iowa Legislature
Direction
restrictive
Innovation impact
constraining
Compliance requirements
Required disclosures
- Clear and conspicuous disclosure to minors that they are interacting with AI (persistent visible disclaimer or repeated disclaimers).
- Clear and conspicuous disclosure to consumers that the service is AI if a reasonable individual would believe they are interacting with a human (persistent visible disclaimer or repeated disclaimers).
Prohibited practices
- Providing minors with points or similar unpredictable rewards to encourage engagement.
- Producing visual depictions of sexually explicit material for minor account holders.
- Stating that a minor account holder should engage in sexually explicit conduct.
- Sexually objectifying a minor account holder.
- Generating statements that would lead a reasonable individual to believe they are interacting with a human (e.g., claims of sentience, simulating emotional dependence/romantic interaction/sexual innuendo, role-playing adult-minor romantic relationship).
- Knowingly and intentionally causing or programming a conversational AI service to represent it provides professional psychology or behavioral health services requiring licensure.
Transparency requirements
- Disclosure of AI interaction to minors and general consumers.
AI technologies
Affected industries
Affected roles
Cross-references
Cites laws
18 U.S.C. §2256, Iowa Code Chapter 154B, Iowa Code Chapter 154D
"An operator shall clearly and conspicuously disclose to a minor account holder that the minor account holder is interacting with artificial intelligence."
Enriched 2026-05-26
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