Massachusetts Attorney General Andrea Joy Campbell, alongside a bipartisan coalition of nine states, announced a $7 million settlement with Greystar Management Services, LLC, the nation’s largest landlord. The settlement resolves allegations that Greystar engaged in anticompetitive algorithmic pricing practices, primarily through RealPage, Inc.'s software, which harmed millions of renters by decreasing competition. As part of the agreement, Greystar must cease using anticompetitive algorithms and sharing sensitive data, and may be subject to a court-appointed monitor if using uncertified third-party pricing algorithms. This enforcement action highlights increasing regulatory scrutiny on algorithmic collusion in various markets.
Effective date
2025-11-19
Action required
Greystar must immediately cease anticompetitive algorithmic pricing practices, stop sharing sensitive competitive data, and prepare for potential court monitoring of third-party pricing algorithms.
Binding status
binding
Governing body
Massachusetts Attorney General
Direction
restrictive
Innovation impact
constraining
Enforcement details
Agency
Massachusetts Attorney General
Penalty
$7,000,000
Compliance requirements
Prohibited practices
- Using anticompetitive algorithms for pricing recommendations that use competitors' sensitive data or incorporate anticompetitive features
- Sharing competitively sensitive information with competitors
- Attending or participating in RealPage-hosted meetings of competing landlords
AI technologies
Affected industries
Affected roles
"My office is proud to have secured this settlement against those who seek to undermine a fair and competitive rental market."
Enriched 2026-05-26
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