The Italian Data Protection Authority (Garante) has published new guidelines on the use of tracking pixels in emails. These guidelines make explicit user consent mandatory for all operators using such pixels to ensure greater transparency and user control. Operators are given a six-month period to adapt their practices to comply with these new requirements.
Action required
Organizations utilizing tracking pixels in emails must review their current practices, implement mechanisms to obtain explicit user consent, and ensure full compliance within six months from the guidelines' publication date.
Binding status
binding
Governing body
Garante per la Protezione dei Dati Personali
Direction
restrictive
Innovation impact
constraining
Enforcement details
Agency
Garante per la Protezione dei Dati Personali
Compliance requirements
Required disclosures
- Information to users about the presence and function of tracking pixels in emails.
Transparency requirements
- Ensure greater transparency regarding the use of tracking pixels in emails.
Affected industries
Affected roles
"consenso obbligatorio e sei mesi agli operatori per l’adeguamento"
Enriched 2026-05-26
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