TN, US · AI law tracker
SB2431 — TN, US
SB2431 is an AI governance legislation from TN, currently introduced. Tennessee's SB2431 introduces a new requirement for disclosing AI-generated content, making non-compliance an unfair practice [1]. AIGI tracks 1 primary-source update on this bill; the most recent was published on 2024-01-30.
Status & timeline
- Regulatory stage
- introduced
- Bill status
- introduced
- Authority / governing body
- Tennessee General Assembly
- Chamber
- senate
- Document type
- legislation
Next deadline: No fixed deadline — effective upon enactment
Subscriber only
Full obligation matrix
| Actor | Obligation | Deadline | Source |
|---|---|---|---|
| person | Include a disclosure on certain content generated by artificial intelligence stating that the content was generated using artificial intelligence. | — | — |
| person | Refrain from distributing certain content generated using artificial intelligence without the required disclosure. | — | — |
Subscriber only
Enforcement risk score
Announced regulation; enforcement footprint still forming.
Subscriber only
Role-based compliance checklist
- general_counsel Monitor the legislative progress of Tennessee SB2431.
- product_manager Evaluate products and services that generate or distribute content for AI-generated components that may require disclosure.
- marketing Prepare internal guidelines for applying AI-generated content disclosures on consumer-facing materials if the bill is enacted.
- compliance_officer Develop a compliance plan for the disclosure of AI-generated content under the Tennessee Consumer Protection Act of 1977, contingent on the bill's passage.
Subscriber only
Vendor impact assessment
- Vendor risk class
- medium
- Procurement categories
- content_moderation, marketing_personalization, other
Vendors providing AI-powered content generation, marketing, or other content creation tools should be prepared to support clients in complying with disclosure requirements. This may involve adding labeling functionalities or clear guidance on AI content generation.
Sample vendor questions
- Does your AI system generate content, and if so, how does it facilitate the required disclosures for AI origin?
- What features does your platform offer to identify or label AI-generated components within content?
- How can your service help us comply with new transparency requirements for AI-generated output in jurisdictions like Tennessee?
Intelligence briefs (1)
Tennessee Bill Mandates AI-Generated Content Disclosure Under Consumer Protection Act
Tennessee's SB2431 introduces a new requirement for disclosing AI-generated content, making non-compliance an unfair practice [1].
This development expands consumer protection laws to explicitly cover AI-generated content, influencing content deployer obligations.
Deadline: No fixed deadline — effective upon enactment
Primary source →Frequently asked questions
- What is SB2431?
- Tennessee's SB2431, as introduced, mandates that persons distributing "certain content generated by artificial intelligence" must include a disclosure indicating its AI origin [1]. Failure to provide this disclosure is categorized as an "unfair or deceptive act or practice" under the Tennessee Consumer Protection Act of 1977 [1]. Primary source →
- Why does SB2431 matter?
- This development expands consumer protection laws to explicitly cover AI-generated content, influencing content deployer obligations. Primary source →
- Who does SB2431 affect?
- Entities involved in the creation and distribution of digital content within Tennessee are primarily affected, especially those leveraging generative AI tools. This scope includes businesses that publish articles, advertisements, marketing materials, or other public-facing communications where AI played a role in content generation. Content creators, marketing agencies, media companies, and any organization distributing AI-generated information to consumers fall within the purview, necessitating a review of their content origination and publication workflows. Primary source →
- What are the key dates for SB2431?
- No fixed deadline — effective upon enactment Primary source →
- What is the current status of SB2431?
- As of the last published update, SB2431 is at the "introduced" stage, with bill status "introduced". Primary source →
- Where can I find the primary source for SB2431?
- The primary source for the most recent update is at https://wapp.capitol.tn.gov/apps/BillInfo/Default?BillNumber=SB2431&ga=113. AIGI publishes the full citation chain plus every approved brief on this bill. Primary source →
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