TN, US · AI law tracker
HB1468 — TN, US
HB1468 is an AI governance legislation from TN, currently introduced. A Tennessee bill was introduced to prohibit personalized algorithmic pricing for goods and services [1]. AIGI tracks 1 primary-source update on this bill; the most recent was published on 2026-01-05.
Status & timeline
- Regulatory stage
- introduced
- Bill status
- introduced
- Authority / governing body
- Tennessee General Assembly
- Document type
- legislation
Next deadline: No fixed deadline; the bill is currently introduced for consideration.
Subscriber only
Full obligation matrix
| Actor | Obligation | Deadline | Source |
|---|---|---|---|
| other | An entity is prohibited from setting the price of a specific good or service using personalized algorithmic pricing. | Upon enactment | — |
| agency | The Tennessee Consumer Protection Act of 1977 will apply to violations, designating them as unfair or deceptive acts or practices affecting trade or commerce. | Upon enactment | — |
Subscriber only
Enforcement risk score
Announced regulation; enforcement footprint still forming.
Subscriber only
Role-based compliance checklist
- compliance_officer Monitor the status of HB1468 through the legislative process. (Ongoing)
- cto Inventory current pricing systems and identify any using personalized algorithmic pricing. (Upon enactment)
- product_manager Assess the impact of discontinuing personalized algorithmic pricing on business models and revenue. (Upon enactment)
- general_counsel Prepare guidance on legal implications if the bill is enacted, specifically regarding the Tennessee Consumer Protection Act. (Upon enactment)
Subscriber only
Vendor impact assessment
- Vendor risk class
- high
- Procurement categories
- marketing_personalization, other
Vendors providing pricing optimization, marketing personalization, or e-commerce platforms must ensure their solutions can comply with a prohibition on personalized algorithmic pricing, particularly if their clients operate in Tennessee. Companies should inquire about the ability to disable or modify such features.
Sample vendor questions
- Does your pricing software use personalized algorithmic pricing? If so, how does it function?
- Can your system be configured to disable personalized algorithmic pricing for goods and services sold in Tennessee?
- How do you ensure your pricing algorithms comply with consumer protection laws regarding fairness and non-discrimination?
- What mechanisms are in place to audit and verify that pricing is not based on prohibited personalized algorithmic methods?
- Can your platform provide transparency into how prices are determined for individual consumers?
Intelligence briefs (1)
Tennessee Bill Prohibits Personalized Algorithmic Pricing for Goods & Services
A Tennessee bill was introduced to prohibit personalized algorithmic pricing for goods and services [1].
This signals an expanding regulatory focus on AI system outputs that directly affect consumers, impacting deployer obligations in pricing.
Deadline: No fixed deadline; the bill is currently introduced for consideration.
Primary source →Frequently asked questions
- What is HB1468?
- Tennessee's HB1468, as introduced, seeks to prohibit entities from setting prices for specific goods or services using personalized algorithmic pricing [1]. A violation of this proposed prohibition would be designated as an unfair or deceptive act or practice affecting trade or commerce, falling under the Tennessee Consumer Protection Act of 1977 [2]. Primary source →
- Why does HB1468 matter?
- This signals an expanding regulatory focus on AI system outputs that directly affect consumers, impacting deployer obligations in pricing. Primary source →
- Who does HB1468 affect?
- Entities operating within Tennessee that employ algorithmic or AI-driven systems for pricing goods or services are directly within scope. This includes retailers, e-commerce platforms, service providers, and any business leveraging dynamic or personalized pricing models. Legal and compliance functions would need to assess existing pricing strategies. Primary source →
- What are the key dates for HB1468?
- No fixed deadline; the bill is currently introduced for consideration. Primary source →
- What is the current status of HB1468?
- As of the last published update, HB1468 is at the "introduced" stage, with bill status "introduced". Primary source →
- Where can I find the primary source for HB1468?
- The primary source for the most recent update is at https://wapp.capitol.tn.gov/apps/BillInfo/Default?BillNumber=HB1468&ga=114. AIGI publishes the full citation chain plus every approved brief on this bill. Primary source →
Related
Stay informed