NY, US · AI law tracker
A9091 — NY, US
A9091 is an AI governance legislation from NY, currently committee. New York Assembly Bill A9091 introduces a requirement for search engines to disclose AI-generated content to users [1]. AIGI tracks 1 primary-source update on this bill; the most recent was published on 2025-09-12.
Status & timeline
- Regulatory stage
- committee
- Bill status
- in committee
- Authority / governing body
- New York State Senate
- Chamber
- Assembly
- Document type
- legislation
Next deadline: No fixed deadline — currently in committee
Subscriber only
Full obligation matrix
| Actor | Obligation | Deadline | Source |
|---|---|---|---|
| deployer | Inform users when showing information which was generated using artificial intelligence. | — | — |
Subscriber only
Enforcement risk score
Announced regulation; enforcement footprint still forming.
Subscriber only
Role-based compliance checklist
- product_manager Design UI/UX for clearly labeling AI-generated search results.
- engineering Develop and implement technical mechanisms to detect and label AI-generated content within search results.
- legal Review bill language if enacted to understand specific disclosure requirements and potential liabilities.
- compliance_officer Establish internal policies and procedures for identifying and labeling AI-generated content.
Intelligence briefs (1)
NY A9091: Search Engine AI-Generated Content Disclosure Proposed
New York Assembly Bill A9091 introduces a requirement for search engines to disclose AI-generated content to users [1].
This development signals increased legislative scrutiny on AI-generated content transparency within user-facing platforms, particularly search engines.
Deadline: No fixed deadline — currently in committee
Primary source →Frequently asked questions
- What is A9091?
- New York Assembly Bill A9091 (2025-2026 session) proposes a requirement for search engines operating within the state [1]. The bill mandates that these platforms inform users when search results or displayed information have been generated using artificial intelligence [1]. This legislative effort is currently in the Assembly Committee on Consumer Affairs And Protection [1]. Primary source →
- Why does A9091 matter?
- This development signals increased legislative scrutiny on AI-generated content transparency within user-facing platforms, particularly search engines. Primary source →
- Who does A9091 affect?
- Organizations operating search engines that serve users in New York State are within scope. This includes general-purpose search providers and potentially specialized platforms where information is generated or augmented by AI and presented to users. Considerations include the technical implementation of disclosure mechanisms and the scope of "AI-generated information" within search results. Primary source →
- What are the key dates for A9091?
- No fixed deadline — currently in committee Primary source →
- What is the current status of A9091?
- As of the last published update, A9091 is at the "committee" stage, with bill status "in committee". Primary source →
- Where can I find the primary source for A9091?
- The primary source for the most recent update is at https://legislation.nysenate.gov/bills/2025/A9091. AIGI publishes the full citation chain plus every approved brief on this bill. Primary source →
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