NY, US · AI law tracker
A8916 — NY, US
A8916 is an AI governance legislation from NY, currently committee. New York Assembly Bill A8916, currently in committee, proposes to prohibit licensees from using AI for tracking and advertising [1]. AIGI tracks 1 primary-source update on this bill; the most recent was published on 2025-07-16.
Status & timeline
- Regulatory stage
- committee
- Bill status
- in committee
- Authority / governing body
- New York State Senate
- Chamber
- Assembly
- Document type
- legislation
Next deadline: No fixed deadline — currently in committee consideration.
Subscriber only
Full obligation matrix
| Actor | Obligation | Deadline | Source |
|---|---|---|---|
| deployer | Licensees must not rely on artificial intelligence for tracking purposes. | — | — |
| deployer | Licensees must not rely on artificial intelligence for advertisement purposes. | — | — |
| deployer | Licensees must not use artificial intelligence to create personalized advertisements. | — | — |
Subscriber only
Enforcement risk score
Announced regulation; enforcement footprint still forming.
Subscriber only
Vendor impact assessment
- Vendor risk class
- high
- Procurement categories
- marketing_personalization
Vendors providing advertising or tracking AI solutions to New York licensees may need to re-evaluate their product offerings or configurations to ensure they do not enable prohibited activities. Licensees should scrutinize vendor contracts for indemnification related to AI use.
Sample vendor questions
- Does your AI system collect and process user data for tracking purposes?
- Can your AI system generate personalized advertisements based on user profiles or behavior?
- Are there alternative methods or configurations for your AI advertising tools that do not rely on personalized tracking?
- What mechanisms are in place to ensure compliance with state-specific prohibitions on AI for tracking and personalized ads?
Intelligence briefs (1)
New York Bill A8916 Targets AI Use in Tracking and Advertising
New York Assembly Bill A8916, currently in committee, proposes to prohibit licensees from using AI for tracking and advertising [1].
This signals a potential expansion of AI-related restrictions into specific industry licensing frameworks, impacting deployer obligations related to advertising practices.
Deadline: No fixed deadline — currently in committee consideration.
Primary source →Frequently asked questions
- What is A8916?
- New York Assembly Bill A8916 proposes to restrict licensees from using artificial intelligence for tracking and advertisement purposes [1]. The bill also seeks to prohibit the use of AI to create personalized advertisements [2]. Currently in the Assembly Committee on Racing And Wagering, this legislation addresses the application of AI technologies in consumer engagement within regulated industries. Primary source →
- Why does A8916 matter?
- This signals a potential expansion of AI-related restrictions into specific industry licensing frameworks, impacting deployer obligations related to advertising practices. Primary source →
- Who does A8916 affect?
- This legislative proposal primarily affects entities classified as "licensees" in New York, particularly those operating in regulated sectors like racing and wagering, given the bill's committee assignment. Organizations that utilize artificial intelligence for customer tracking, profiling, or the generation of personalized advertisements will need to assess their current practices. Considerations include AI systems used in marketing, customer relationship management (CRM), and data analytics functions that inform advertising strategies. Primary source →
- What are the key dates for A8916?
- No fixed deadline — currently in committee consideration. Primary source →
- What is the current status of A8916?
- As of the last published update, A8916 is at the "committee" stage, with bill status "in committee". Primary source →
- Where can I find the primary source for A8916?
- The primary source for the most recent update is at https://legislation.nysenate.gov/bills/2025/A8916. AIGI publishes the full citation chain plus every approved brief on this bill. Primary source →
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