NY, US · AI law tracker
A6765 — NY, US
A6765 is an AI governance legislation from NY, currently introduced. New York Assembly Bill A6765, which mandates disclosure of algorithmically set prices [3], has advanced to the Assembly Floor Calendar [1]. AIGI tracks 1 primary-source update on this bill; the most recent was published on 2025-03-12.
Status & timeline
- Regulatory stage
- introduced
- Bill status
- Assembly Floor Calendar
- Authority / governing body
- New York State Senate
- Chamber
- Assembly
- Document type
- legislation
Next deadline: No fixed deadline — effective date would be determined upon enactment.
Subscriber only
Full obligation matrix
| Actor | Obligation | Deadline | Source |
|---|---|---|---|
| deployer | Prohibit algorithmic pricing discrimination. | — | — |
| deployer | Disclose algorithmically set prices. | — | — |
Subscriber only
Enforcement risk score
Announced regulation; enforcement footprint still forming.
Subscriber only
Role-based compliance checklist
- compliance_officer Track the progress of NY Assembly Bill A6765 through the legislature.
- general_counsel Review current pricing algorithms for potential discriminatory practices.
- product_manager Assess the feasibility and methods for disclosing algorithmically set prices to consumers.
Subscriber only
Vendor impact assessment
- Vendor risk class
- high
- Procurement categories
- marketing_personalization, customer_service_ai
Vendors providing pricing, marketing, or customer interaction AI tools will need to demonstrate their systems do not engage in discriminatory pricing and can facilitate required disclosures if this bill becomes law.
Sample vendor questions
- How does your solution identify and mitigate algorithmic pricing discrimination?
- What mechanisms are in place to disclose how prices are set by your algorithms?
- Can your solution demonstrate fairness and non-discrimination in pricing outcomes?
Intelligence briefs (1)
NY A6765: Bill Requiring Algorithmic Price Disclosure Advances
New York Assembly Bill A6765, which mandates disclosure of algorithmically set prices [3], has advanced to the Assembly Floor Calendar [1].
This development expands the scope of AI governance to include algorithmic pricing, introducing new transparency obligations for deployers.
Deadline: No fixed deadline — effective date would be determined upon enactment.
Primary source →Frequently asked questions
- What is A6765?
- New York Assembly Bill A6765, designated the "preventing algorithmic pricing discrimination act" [2], has advanced to the Assembly Floor Calendar [1]. This proposed legislation specifically mandates the disclosure of prices that are set using algorithmic methods [3]. The bill is part of the 2025-2026 session, with Emerita Torres listed as its sponsor [2]. Primary source →
- Why does A6765 matter?
- This development expands the scope of AI governance to include algorithmic pricing, introducing new transparency obligations for deployers. Primary source →
- Who does A6765 affect?
- Businesses operating in New York State that utilize algorithms to determine or adjust product or service pricing are within the potential scope of this legislation. This includes companies across various sectors where dynamic or personalized pricing models are employed. Organizations engaged in e-commerce, retail, services, and other industries leveraging AI for price optimization may need to consider their existing pricing strategies and disclosure practices. Primary source →
- What are the key dates for A6765?
- No fixed deadline — effective date would be determined upon enactment. Primary source →
- What is the current status of A6765?
- As of the last published update, A6765 is at the "introduced" stage, with bill status "Assembly Floor Calendar". Primary source →
- Where can I find the primary source for A6765?
- The primary source for the most recent update is at https://legislation.nysenate.gov/bills/2025/A6765. AIGI publishes the full citation chain plus every approved brief on this bill. Primary source →
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