NJ, US · AI law tracker
S4463 — NJ, US
S4463 is an AI governance legislation from NJ, currently introduced. The bill prohibits the advertisement of AI systems as licensed mental health professionals in New Jersey [1]. AIGI tracks 1 primary-source update on this bill; the most recent was published on 2025-05-19.
Status & timeline
- Regulatory stage
- introduced
- Bill status
- introduced
- Authority / governing body
- New Jersey State Legislature
- Chamber
- senate
- Document type
- legislation
Next deadline: No fixed deadline — effective upon enactment.
Subscriber only
Full obligation matrix
| Actor | Obligation | Deadline | Source |
|---|---|---|---|
| deployer | Do not advertise an artificial intelligence system as a licensed mental health professional. | Upon enactment | — |
| provider | Do not advertise an artificial intelligence system as a licensed mental health professional. | Upon enactment | — |
Subscriber only
Enforcement risk score
Announced regulation; enforcement footprint still forming.
Subscriber only
Role-based compliance checklist
- compliance_officer Monitor the status of NJ S4463 (and A5603) for enactment. (Continuous)
- product_manager Review all advertising materials for AI systems related to mental health services to ensure no claims suggest the AI is a licensed professional. (Prior to enactment)
- general_counsel Advise product and marketing teams on compliance requirements if the bill is enacted into law. (Upon enactment)
Subscriber only
Vendor impact assessment
- Vendor risk class
- medium
- Procurement categories
- healthcare_ai
Vendors providing AI systems for mental health support will need to ensure their marketing and product descriptions explicitly avoid claiming the AI itself is a licensed professional. This may require reviewing and updating advertising copy and potentially user-facing disclaimers.
Sample vendor questions
- Does your AI system, or its advertising, claim to be a licensed mental health professional?
- What disclaimers are in place to clarify the role of AI in mental health support?
- How do you ensure your marketing materials do not mislead consumers regarding AI's professional qualifications?
Intelligence briefs (1)
New Jersey Bill Prohibits AI Misrepresentation as Licensed Mental Health Professional
The bill prohibits the advertisement of AI systems as licensed mental health professionals in New Jersey [1].
This refines the scope of permissible AI advertising claims, impacting deployer obligations related to marketing content and truthfulness in services.
Deadline: No fixed deadline — effective upon enactment.
Primary source →Frequently asked questions
- What is S4463?
- New Jersey Senate Bill S4463 (2024-2025) introduces a prohibition against advertising artificial intelligence systems as licensed mental health professionals [1]. This legislative effort seeks to prevent consumer deception by mandating transparent disclosure regarding the nature of mental health services offered. The bill specifies that AI systems cannot claim to hold professional licenses required for human practitioners, aiming to clarify the capabilities and credentials of AI in this sensitive domain. Primary source →
- Why does S4463 matter?
- This refines the scope of permissible AI advertising claims, impacting deployer obligations related to marketing content and truthfulness in services. Primary source →
- Who does S4463 affect?
- Organizations developing, deploying, or advertising AI systems for mental health support or related services within New Jersey are directly within scope. This includes healthcare providers, digital health platforms, advertising agencies, and technology companies offering AI-driven therapeutic or diagnostic tools. Deployers of AI in general advertising may also need to review internal policies to ensure no explicit or implicit claims of professional licensing are made where AI is involved. Primary source →
- What are the key dates for S4463?
- No fixed deadline — effective upon enactment. Primary source →
- What is the current status of S4463?
- As of the last published update, S4463 is at the "introduced" stage, with bill status "introduced". Primary source →
- Where can I find the primary source for S4463?
- The primary source for the most recent update is at https://www.njleg.state.nj.us/bill-search/2024/S4463. AIGI publishes the full citation chain plus every approved brief on this bill. Primary source →
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