NJ, US · AI law tracker
S4314 — NJ, US
S4314 is an AI governance legislation from NJ, currently introduced. New Jersey S4314 prohibits personalized algorithmic pricing and surveillance-based pricing by certain online retailers [1]. AIGI tracks 1 primary-source update on this bill; the most recent was published on 2026-05-18.
Status & timeline
- Regulatory stage
- introduced
- Bill status
- introduced
- Authority / governing body
- New Jersey State Legislature
- Chamber
- senate
- Document type
- legislation
Next deadline: No fixed deadline — currently under legislative review; effective date TBD.
Subscriber only
Full obligation matrix
| Actor | Obligation | Deadline | Source |
|---|---|---|---|
| deployer | Prohibition of personalized algorithmic pricing. | — | — |
| deployer | Prohibition of surveillance-based pricing. | — | — |
Subscriber only
Enforcement risk score
Announced regulation; enforcement footprint still forming.
Subscriber only
Role-based compliance checklist
- compliance_officer Monitor the legislative progress of NJ S4314.
- product_manager Assess current pricing algorithms for personalized or surveillance-based components.
- general_counsel Evaluate the legal implications of a ban on personalized algorithmic pricing.
Subscriber only
Vendor impact assessment
- Vendor risk class
- high
- Procurement categories
- marketing_personalization
Vendors providing dynamic pricing or marketing personalization tools to retailers in New Jersey may need to adjust their offerings to comply with potential prohibitions on certain algorithmic pricing practices.
Sample vendor questions
- Does your pricing software utilize personalized or surveillance-based data to adjust prices?
- Can your system be configured to comply with prohibitions on algorithmic and surveillance-based pricing?
- What mechanisms are in place to ensure pricing fairness and transparency?
Intelligence briefs (1)
NJ S4314: Prohibits Algorithmic Personalized Pricing
New Jersey S4314 prohibits personalized algorithmic pricing and surveillance-based pricing by certain online retailers [1].
This signals an emerging regulatory focus on algorithmic fairness and consumer protection in AI-driven pricing.
Deadline: No fixed deadline — currently under legislative review; effective date TBD.
Primary source →Frequently asked questions
- What is S4314?
- New Jersey Senate Bill S4314 (2026-2027 session) proposes to prohibit certain retailers engaged in online commerce from employing personalized algorithmic pricing and surveillance-based pricing practices [1]. This legislative effort targets the use of AI systems to dynamically adjust prices based on individual consumer data or behavior. Primary source →
- Why does S4314 matter?
- This signals an emerging regulatory focus on algorithmic fairness and consumer protection in AI-driven pricing. Primary source →
- Who does S4314 affect?
- Organizations deploying AI systems for pricing adjustments in online commerce in New Jersey are within scope. This specifically affects online retailers utilizing algorithms to set prices based on individual consumer characteristics or tracked behaviors. Considerations include businesses involved in e-commerce, digital marketplaces, and direct-to-consumer online sales operating within the state's jurisdiction. Primary source →
- What are the key dates for S4314?
- No fixed deadline — currently under legislative review; effective date TBD. Primary source →
- What is the current status of S4314?
- As of the last published update, S4314 is at the "introduced" stage, with bill status "introduced". Primary source →
- Where can I find the primary source for S4314?
- The primary source for the most recent update is at https://www.njleg.state.nj.us/bill-search/2026/S4314. AIGI publishes the full citation chain plus every approved brief on this bill. Primary source →
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