NJ, US · AI law tracker
S3668 — NJ, US
S3668 is an AI governance legislation from NJ, currently introduced. New Jersey S3668 proposes requiring consumer notification for AI system use in communications [1]. AIGI tracks 1 primary-source update on this bill; the most recent was published on 2026-02-24.
Status & timeline
- Regulatory stage
- introduced
- Bill status
- introduced
- Authority / governing body
- New Jersey State Legislature
- Chamber
- senate
- Document type
- legislation
Next deadline: No fixed deadline — currently under legislative consideration
Subscriber only
Full obligation matrix
| Actor | Obligation | Deadline | Source |
|---|---|---|---|
| deployer | Notify consumers of the use of an artificial intelligence system in certain communications. | Upon enactment (if passed) | — |
Subscriber only
Enforcement risk score
Announced regulation; enforcement footprint still forming.
Subscriber only
Role-based compliance checklist
- compliance_officer Track the status of New Jersey Bill S3668 through the legislative process.
- general_counsel Assess the potential legal and operational impacts of mandated AI notification requirements on consumer communications.
- product_manager Begin evaluating potential methods for integrating AI disclosure notifications into consumer-facing platforms and communications, anticipating future requirements.
Subscriber only
Vendor impact assessment
- Vendor risk class
- medium
- Procurement categories
- customer_service_ai, marketing_personalization, other
Vendors providing AI solutions for consumer communication, marketing, or customer service may need to offer features or guidance to ensure client compliance with AI disclosure mandates if this bill is enacted.
Sample vendor questions
- Does your AI system used in consumer communications have a mechanism to inform consumers of its use?
- What support can you provide for our compliance with AI disclosure requirements?
- How does your system differentiate between human and AI-generated communications?
Intelligence briefs (1)
NJ S3668: AI Notification Required in Consumer Communications
New Jersey S3668 proposes requiring consumer notification for AI system use in communications [1].
This signals an emerging legislative focus on transparency obligations for AI deployers in consumer-facing interactions.
Deadline: No fixed deadline — currently under legislative consideration
Primary source →Frequently asked questions
- What is S3668?
- New Jersey Senate Bill S3668, introduced in the 2026-2027 legislative session, mandates that organizations provide notification to consumers when an artificial intelligence system is used in certain communications [1]. This proposed legislation aims to enhance transparency regarding AI deployment in consumer interactions. The bill is currently under legislative consideration (SCM status) within the New Jersey State Legislature, indicating it is undergoing review. Primary source →
- Why does S3668 matter?
- This signals an emerging legislative focus on transparency obligations for AI deployers in consumer-facing interactions. Primary source →
- Who does S3668 affect?
- Organizations that engage in consumer communications within New Jersey are within scope, particularly those leveraging AI systems for customer service, marketing outreach, informational chatbots, or personalized content delivery. Deployer profiles include businesses, public entities, and service providers that use AI-driven tools to interact directly with individuals. Considerations include any AI application that might be perceived by a consumer as a human-to-human interaction, necessitating clear disclosure. Primary source →
- What are the key dates for S3668?
- No fixed deadline — currently under legislative consideration Primary source →
- What is the current status of S3668?
- As of the last published update, S3668 is at the "introduced" stage, with bill status "introduced". Primary source →
- Where can I find the primary source for S3668?
- The primary source for the most recent update is at https://www.njleg.state.nj.us/bill-search/2026/S3668. AIGI publishes the full citation chain plus every approved brief on this bill. Primary source →
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