NJ, US · AI law tracker
S2544 — NJ, US
S2544 is an AI governance legislation from NJ, currently introduced. The submitted bill proposes new criminal penalties for creating or sharing deceptive deepfakes in New Jersey [1]. AIGI tracks 1 primary-source update on this bill; the most recent was published on 2025-01-30.
Status & timeline
- Regulatory stage
- introduced
- Bill status
- SUB
- Authority / governing body
- New Jersey State Legislature
- Document type
- legislation
Next deadline: No fixed deadline — effective upon enactment if passed.
Subscriber only
Full obligation matrix
| Actor | Obligation | Deadline | Source |
|---|---|---|---|
| other | Do not produce deceptive audio or visual media (deepfakes). | — | — |
| other | Do not disseminate deceptive audio or visual media (deepfakes). | — | — |
Subscriber only
Enforcement risk score
Announced regulation; enforcement footprint still forming.
Subscriber only
Role-based compliance checklist
- general_counsel Monitor the status of NJ S2544 related to deepfakes legislation.
- compliance_officer Assess internal policies and practices for any activities involving synthetic media or deepfakes to ensure compliance with potential criminal penalties.
Subscriber only
Vendor impact assessment
- Vendor risk class
- high
- Procurement categories
- content_moderation, marketing_personalization, media_entertainment, other
Vendors involved in creating or distributing any form of synthetic media should be assessed for their practices to avoid complicity in producing or disseminating deceptive deepfakes, given the proposed criminal penalties.
Sample vendor questions
- Does your service involve the creation or dissemination of synthetic media or deepfakes?
- What measures do you have in place to ensure such media is not deceptive or to identify deceptive content?
- How do you handle requests for creation or distribution of synthetic media that could be deemed deceptive?
Intelligence briefs (1)
New Jersey Bill Proposes Criminal Penalties for Deepfake Production
The submitted bill proposes new criminal penalties for creating or sharing deceptive deepfakes in New Jersey [1].
This development signals an emergent state-level enforcement posture regarding AI-generated synthetic media misuse.
Deadline: No fixed deadline — effective upon enactment if passed.
Primary source →Frequently asked questions
- What is S2544?
- New Jersey Senate Bill S2544 (2024-2025) proposes to establish criminal penalties for the production or dissemination of deceptive audio or visual media, commonly known as "deepfakes" [1]. This legislative effort aims to address the misuse of synthetic media, particularly when it creates misleading representations. The bill's submission signals increasing state-level focus on the societal impact of advanced AI-generated content. Primary source →
- Why does S2544 matter?
- This development signals an emergent state-level enforcement posture regarding AI-generated synthetic media misuse. Primary source →
- Who does S2544 affect?
- Organizations involved in the creation, distribution, or hosting of audio and visual content that could be interpreted as "deceptive deepfakes" in New Jersey are within scope. This includes media companies, social platforms, advertising agencies, and any entity leveraging generative AI for synthetic media production or dissemination within the state's jurisdiction. Factors that bear on this analysis include the intent behind the creation and the potential for deception. Primary source →
- What are the key dates for S2544?
- No fixed deadline — effective upon enactment if passed. Primary source →
- What is the current status of S2544?
- As of the last published update, S2544 is at the "introduced" stage, with bill status "SUB". Primary source →
- Where can I find the primary source for S2544?
- The primary source for the most recent update is at https://www.njleg.state.nj.us/bill-search/2024/S2544. AIGI publishes the full citation chain plus every approved brief on this bill. Primary source →
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