NJ, US · AI law tracker
A799 — NJ, US
A799 is an AI governance legislation from NJ, currently introduced. The bill introduces a prohibition on advertising AI systems as licensed mental health professionals [1]. AIGI tracks 1 primary-source update on this bill; the most recent was published on 2026-01-13.
Status & timeline
- Regulatory stage
- introduced
- Bill status
- AST
- Authority / governing body
- New Jersey State Legislature
- Document type
- legislation
Next deadline: No fixed deadline — effective upon enactment.
Subscriber only
Full obligation matrix
| Actor | Obligation | Deadline | Source |
|---|---|---|---|
| advertiser | Do not advertise an artificial intelligence system as a licensed mental health professional. | Upon enactment | — |
Subscriber only
Enforcement risk score
Announced regulation; enforcement footprint still forming.
Subscriber only
Role-based compliance checklist
- compliance_officer Review all advertising and marketing materials to ensure no AI system is represented as a licensed mental health professional in New Jersey. (Upon enactment)
- general_counsel Advise marketing and product teams on the prohibition of advertising AI systems as licensed mental health professionals. (Upon enactment)
Intelligence briefs (1)
NJ Bill Prohibits Advertising AI as Licensed Mental Health Professional
The bill introduces a prohibition on advertising AI systems as licensed mental health professionals [1].
This legislation introduces new restrictions on AI system marketing claims within the healthcare sector, specifically pertaining to mental health services.
Deadline: No fixed deadline — effective upon enactment.
Primary source →Frequently asked questions
- What is A799?
- New Jersey Assembly Bill A799 (2026-2027) proposes a prohibition on advertising artificial intelligence systems as licensed mental health professionals [1]. This legislative effort addresses concerns regarding the misrepresentation of AI capabilities and seeks to ensure clarity in the provision of mental health services. Primary source →
- Why does A799 matter?
- This legislation introduces new restrictions on AI system marketing claims within the healthcare sector, specifically pertaining to mental health services. Primary source →
- Who does A799 affect?
- Organizations developing, deploying, or marketing AI systems for mental health support, diagnosis, or treatment within New Jersey are primarily affected. This includes technology companies, healthcare providers, and advertising agencies that might promote AI solutions as substitutes for, or equivalents to, licensed professional mental health care. The scope encompasses any AI system that could be perceived as offering such services. Primary source →
- What are the key dates for A799?
- No fixed deadline — effective upon enactment. Primary source →
- What is the current status of A799?
- As of the last published update, A799 is at the "introduced" stage, with bill status "AST". Primary source →
- Where can I find the primary source for A799?
- The primary source for the most recent update is at https://www.njleg.state.nj.us/bill-search/2026/A799. AIGI publishes the full citation chain plus every approved brief on this bill. Primary source →
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