NJ, US · AI law tracker

A6246 — NJ, US

A6246 is an AI governance legislation from NJ, currently introduced. New Jersey Bill A6246 proposes to prohibit artificial intelligence relationship simulation [2]. AIGI tracks 1 primary-source update on this bill; the most recent was published on 2025-12-11.

Status & timeline

Regulatory stage
introduced
Bill status
AST
Authority / governing body
New Jersey State Legislature
Document type
legislation

Next deadline: No fixed deadline — contingent on legislative process and enactment

Subscriber only

Full obligation matrix

ActorObligationDeadlineSource
providerProviders of artificial intelligence systems must not develop or offer services that simulate relationships.null
deployerDeployers of artificial intelligence systems must not use or facilitate services that simulate relationships.null

Subscriber only

Enforcement risk score

25
/ 100

Announced regulation; enforcement footprint still forming.

Subscriber only

Role-based compliance checklist

  • product_manager Assess current and planned AI products for any features that could be construed as 'relationship simulation'. (null)
  • general_counsel Monitor the progression of NJ A6246 and similar legislation in other jurisdictions. (null)
  • engineering Begin evaluating technical pathways to disable or re-architect features related to AI relationship simulation if the bill progresses. (null)

Subscriber only

Vendor impact assessment

Vendor risk class
high
Procurement categories
other

Vendors offering AI solutions with conversational or emotionally intelligent capabilities may face restrictions if this bill is enacted. Procurement teams should scrutinize vendor offerings for features that might violate such prohibitions.

Sample vendor questions

  1. Does your AI system incorporate any features that could be perceived as simulating personal relationships with users?
  2. How do you ensure your AI does not engage in emotional manipulation or create a false sense of companionship?
  3. What safeguards are in place to prevent the development of simulated relationships by end-users via your platform?
  4. Are you tracking legislative developments related to AI relationship simulation in the US, particularly in New Jersey?

Intelligence briefs (1)

legislation AST 12/11/2025

NJ Bill A6246 Proposes Ban on AI Relationship Simulation

New Jersey Bill A6246 proposes to prohibit artificial intelligence relationship simulation [2].

This signals an emerging regulatory trend towards specific prohibitions on AI-driven applications.

Deadline: No fixed deadline — contingent on legislative process and enactment

Primary source →

Frequently asked questions

What is A6246?
New Jersey Bill A6246 (2024-2025 session) has been introduced, seeking to establish the "Authentic Relationships Act" [1]. The proposed legislation explicitly prohibits artificial intelligence relationship simulation [2]. This bill is currently under review by the Assembly Science, Innovation and Technology Committee, indicating an early stage in the legislative process. Primary source →
Why does A6246 matter?
This signals an emerging regulatory trend towards specific prohibitions on AI-driven applications. Primary source →
Who does A6246 affect?
Organizations developing or deploying AI systems designed for simulated human interaction or companionship could be directly impacted. This includes platforms leveraging AI for social engagement, virtual assistants with relational features, and technologies that create synthetic personalities for user interaction. Companies in the entertainment, social media, and mental wellness sectors operating within or serving New Jersey consumers would be within scope if the bill becomes law. Primary source →
What are the key dates for A6246?
No fixed deadline — contingent on legislative process and enactment Primary source →
What is the current status of A6246?
As of the last published update, A6246 is at the "introduced" stage, with bill status "AST". Primary source →
Where can I find the primary source for A6246?
The primary source for the most recent update is at https://www.njleg.state.nj.us/bill-search/2024/A6246. AIGI publishes the full citation chain plus every approved brief on this bill. Primary source →

Stay informed

Get briefs on every AI law, every morning.

Start 14-day trial →