NJ, US · AI law tracker
A5603 — NJ, US
A5603 is an AI governance legislation from NJ, currently introduced. The bill would prohibit advertising an AI system as a licensed mental health professional [1]. AIGI tracks 1 primary-source update on this bill; the most recent was published on 2025-06-16.
Status & timeline
- Regulatory stage
- introduced
- Bill status
- 2RA
- Authority / governing body
- New Jersey State Legislature
- Document type
- legislation
Next deadline: No fixed deadline; bill is currently under legislative consideration.
Subscriber only
Full obligation matrix
| Actor | Obligation | Deadline | Source |
|---|---|---|---|
| other | Any entity or individual must not advertise an artificial intelligence system as a licensed mental health professional. | Upon enactment | — |
Subscriber only
Enforcement risk score
Announced regulation; enforcement footprint still forming.
Subscriber only
Role-based compliance checklist
- general_counsel Monitor the status of New Jersey A5603 for enactment. (Upon enactment)
- compliance_officer Review current marketing and advertising materials for AI systems related to mental health services for any claims implying professional licensure. (Upon enactment)
- marketing_director Ensure all promotional content for AI systems in mental health is clear about the system's nature as an AI and does not use terms implying human professional licensure. (Upon enactment)
Subscriber only
Vendor impact assessment
- Vendor risk class
- medium
- Procurement categories
- healthcare_ai, ai_in_advertising
Vendors providing AI solutions for mental health support or diagnostic purposes must ensure their product description and marketing strictly avoid implying licensure as a human professional, particularly in states like New Jersey considering such prohibitions. This affects how AI-powered mental health tools can be marketed and positioned.
Sample vendor questions
- Does your AI system claim to operate as a licensed mental health professional?
- How do you ensure your advertising and marketing materials accurately represent the capabilities and limitations of your AI mental health system?
- What disclaimers are in place to prevent users from mistaking the AI for a human licensed professional?
- How do you ensure compliance with state-specific regulations regarding AI claims in professional services?
Intelligence briefs (1)
NJ Bill A5603: Prohibits AI Advertising as Licensed Mental Health Professional
The bill would prohibit advertising an AI system as a licensed mental health professional [1].
This signals increasing legislative scrutiny over AI system claims, especially in sensitive healthcare domains.
Deadline: No fixed deadline; bill is currently under legislative consideration.
Primary source →Frequently asked questions
- What is A5603?
- The New Jersey State Legislature is considering Bill A5603 (2024-2025), which aims to prohibit the advertising of artificial intelligence systems as licensed mental health professionals [1]. This legislative effort, currently at 2RA status, addresses consumer protection concerns regarding the accurate representation of AI capabilities in sensitive service areas, signaling a focus on truth in advertising for AI-enabled services. Primary source →
- Why does A5603 matter?
- This signals increasing legislative scrutiny over AI system claims, especially in sensitive healthcare domains. Primary source →
- Who does A5603 affect?
- Organizations developing, deploying, or marketing AI systems for mental health support in New Jersey would be directly affected. This includes technology providers offering AI-driven therapeutic or diagnostic tools, as well as healthcare providers who might integrate or promote such systems. The scope extends to any entity that advertises an AI system as a replacement for human licensed mental health professionals. Primary source →
- What are the key dates for A5603?
- No fixed deadline; bill is currently under legislative consideration. Primary source →
- What is the current status of A5603?
- As of the last published update, A5603 is at the "introduced" stage, with bill status "2RA". Primary source →
- Where can I find the primary source for A5603?
- The primary source for the most recent update is at https://www.njleg.state.nj.us/bill-search/2024/A5603. AIGI publishes the full citation chain plus every approved brief on this bill. Primary source →
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