NJ, US · AI law tracker

A5511 — NJ, US

A5511 is an AI governance legislation from NJ, currently introduced. New Jersey A5511 proposes to prohibit the creation or disclosure of deceptive deepfake media [1]. AIGI tracks 1 primary-source update on this bill; the most recent was published on 2023-11-27.

Status & timeline

Regulatory stage
introduced
Bill status
SJU
Authority / governing body
New Jersey State Legislature
Document type
legislation

Next deadline: No fixed deadline — currently under legislative review.

Subscriber only

Full obligation matrix

ActorObligationDeadlineSource
otherAny person or entity shall not create deceptive audio or visual media (deepfakes) under certain circumstances.
otherAny person or entity shall not disclose deceptive audio or visual media (deepfakes) under certain circumstances.

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Enforcement risk score

25
/ 100

Announced regulation; enforcement footprint still forming.

Subscriber only

Role-based compliance checklist

  • general_counsel Monitor the legislative progress of New Jersey Bill A5511 to understand the specific circumstances under which deepfake creation/disclosure would be prohibited.
  • product_manager Assess if current or planned products/services involve the creation or dissemination of synthetic media and evaluate potential risks under this proposed legislation.
  • risk_manager Evaluate potential business exposure to the creation or dissemination of deceptive deepfakes and begin developing mitigation strategies, pending bill enactment.

Subscriber only

Vendor impact assessment

Vendor risk class
high
Procurement categories
content_moderation, media_entertainment, marketing_personalization

Vendors providing AI-powered content creation, manipulation, or marketing tools must ensure their offerings cannot be used to create or disseminate deceptive deepfakes, or provide robust mechanisms to prevent such misuse, to comply with potential future regulations.

Sample vendor questions

  1. Does your generative AI solution incorporate safeguards to prevent the creation of deceptive deepfakes?
  2. What policies and procedures do you have in place to identify and prevent the misuse of your AI tools for creating or disseminating deceptive synthetic media?
  3. Can your platform provide verifiable provenance or authenticity metadata for AI-generated content?
  4. How do you ensure your generative AI offerings comply with emerging regulations concerning deepfakes and synthetic media?
  5. What are the terms of service for your AI tools regarding the creation and disclosure of deceptive content?

Intelligence briefs (1)

Frequently asked questions

What is A5511?
New Jersey Assembly Bill A5511, from the 2022-2023 legislative session, proposes to prohibit the creation or disclosure of deceptive audio or visual media, specifically defined as "deepfakes," under certain circumstances [1]. This legislation, currently undergoing review by the Senate Judiciary Committee, aims to regulate the dissemination of synthetic media. The bill seeks to establish limitations on such content to address potential misuse. Primary source →
Why does A5511 matter?
This introduces a legislative effort to establish specific deployer obligations for synthetic media within a U.S. state. Primary source →
Who does A5511 affect?
Organizations involved in the creation, processing, or dissemination of synthetic media, particularly those generating audio or visual content, could be affected. This includes media companies, content creators, marketing firms, and technology providers operating within or impacting New Jersey. Entities leveraging AI to produce or distribute "deepfakes" fall squarely within the bill's scope. Considerations include the specific circumstances under which the prohibition would apply. Primary source →
What are the key dates for A5511?
No fixed deadline — currently under legislative review. Primary source →
What is the current status of A5511?
As of the last published update, A5511 is at the "introduced" stage, with bill status "SJU". Primary source →
Where can I find the primary source for A5511?
The primary source for the most recent update is at https://www.njleg.state.nj.us/bill-search/2022/A5511. AIGI publishes the full citation chain plus every approved brief on this bill. Primary source →

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