NJ, US · AI law tracker
A5024 — NJ, US
A5024 is an AI governance legislation from NJ, currently under review. New Jersey Assembly Bill A5024 seeks to prohibit the unauthorized distribution of AI-generated realistic likenesses [1]. AIGI tracks 1 primary-source update on this bill; the most recent was published on 2026-05-07.
Status & timeline
- Authority / governing body
- New Jersey State Legislature
- Document type
- legislation
Next deadline: Pending enactment.
Subscriber only
Full obligation matrix
| Actor | Obligation | Deadline | Source |
|---|---|---|---|
| user | Must not distribute unauthorized realistic representations of an individual's image, likeness, or voice generated by AI. | — | — |
| deployer | Must ensure that AI systems are not used for the unauthorized distribution of realistic representations of an individual's image, likeness, or voice. | — | — |
Subscriber only
Enforcement risk score
Announced regulation; enforcement footprint still forming.
Subscriber only
Role-based compliance checklist
- general_counsel Review the full text of A5024 upon availability to understand the specific scope, definitions (e.g., 'unauthorized distribution', 'realistic representation'), and penalties.
- cto Evaluate current generative AI models and deployment pipelines for capabilities to create and distribute synthetic likenesses of individuals, and identify potential misuse vectors.
- product_manager Assess existing products and services to identify any features that could enable or facilitate the unauthorized distribution of AI-generated likenesses and plan for necessary modifications.
Subscriber only
Vendor impact assessment
- Vendor risk class
- high
- Procurement categories
- hr_tech, customer_service_ai, content_moderation, marketing_personalization
Vendors providing generative AI tools, especially those for creating synthetic media or personalized content, must demonstrate robust controls and consent mechanisms to mitigate legal risks under potential likeness protection laws like New Jersey's A5024.
Sample vendor questions
- How does your generative AI technology ensure consent for the use of an individual's image, likeness, or voice in synthetic media?
- What technical safeguards are in place to prevent the unauthorized generation or distribution of an individual's likeness?
- Do you provide mechanisms for individuals to report unauthorized use of their likeness created with your AI?
- What policies and procedures are in place to ensure compliance with laws prohibiting unauthorized distribution of AI-generated likenesses?
Intelligence briefs (1)
NJ Bill Targets Unauthorized AI-Generated Likeness Distribution
New Jersey Assembly Bill A5024 seeks to prohibit the unauthorized distribution of AI-generated realistic likenesses [1].
This development signals a growing legislative focus on rights of publicity and privacy in the context of synthetic media and deepfake technologies.
Deadline: Pending enactment.
Primary source →Frequently asked questions
- What is A5024?
- A New Jersey bill, A5024, introduces provisions to prohibit the unauthorized distribution of realistic representations of an individual's image, likeness, or voice when generated using artificial intelligence [1]. This proposed “AI Likeness Protection Act” aims to address concerns regarding synthetic media. It specifically targets content created by generative AI systems that might mislead the public through realistic simulations. Primary source →
- Why does A5024 matter?
- This development signals a growing legislative focus on rights of publicity and privacy in the context of synthetic media and deepfake technologies. Primary source →
- Who does A5024 affect?
- Organizations involved in the creation, distribution, or licensing of AI-generated content, particularly synthetic media utilizing human likenesses or voices, are within scope. This includes media companies, advertising agencies, social media platforms, and AI developers operating within or targeting New Jersey. The bill's focus on "realistic representation" implies a broad range of generative AI applications could be impacted. Primary source →
- What are the key dates for A5024?
- Pending enactment. Primary source →
- Where can I find the primary source for A5024?
- The primary source for the most recent update is at https://www.njleg.state.nj.us/bill-search/2026/A5024. AIGI publishes the full citation chain plus every approved brief on this bill. Primary source →
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