New Jersey Assembly Bill A4685 (2026-2027 session) introduces a legislative proposal to prohibit the use and sale of algorithmic devices specifically designed to set the sale price of goods or services within the state [1]. This measure, currently under consideration by the Assembly Consumer Affairs Committee (ACO), aims to address the deployment of automated pricing mechanisms across various sectors. The bill's progression indicates a focus on algorithmic impact on consumer markets.

Who does A4685 affect?

Companies utilizing algorithmic systems for pricing goods or services in New Jersey are directly within scope. This includes deployers of dynamic pricing engines, automated discount calculators, and AI-driven market-based pricing tools across retail, e-commerce, services, and other industries where prices are set or adjusted by algorithms. Organizations involved in developing or selling such devices for use in New Jersey would also be affected.

What is the current status of A4685?

As of the last published update, A4685 is at the "introduced" stage, with bill status "ACO".

Where can I find the primary source for A4685?

The primary source for the most recent update is at https://www.njleg.state.nj.us/bill-search/2026/A4685. AIGI publishes the full citation chain plus every approved brief on this bill.

NJ, US · AI law tracker

A4685 — NJ, US

A4685 is an AI governance legislation from NJ, currently introduced. The New Jersey Assembly has introduced a bill to prohibit algorithmic pricing mechanisms [1]. AIGI tracks 2 primary-source updates on this bill; the most recent was published on 2026-03-16.

Status & timeline

Regulatory stage: introduced
Bill status: ACO
Authority / governing body: New Jersey State Legislature
Document type: legislation

Next deadline: No fixed deadline — currently under legislative review.

Subscriber only

Full obligation matrix

Actor	Obligation	Deadline	Source
other	Cease the use of algorithmic devices to set the sale price of goods or services.	Upon enactment (specifics pending bill text)	—
other	Cease the sale of algorithmic devices designed to set the sale price of goods or services.	Upon enactment (specifics pending bill text)	—

Subscriber only

Enforcement risk score

/ 100

Announced regulation; enforcement footprint still forming.

Subscriber only

Role-based compliance checklist

general_counsel Monitor the progress of New Jersey A4685 through the legislative process. (Ongoing until bill status is resolved)
compliance_officer Identify all internal systems and external vendor tools that utilize algorithmic devices for setting sale prices in New Jersey. (Upon bill passage out of committee)
product_manager Develop alternative strategies for pricing goods and services that do not rely on algorithmic devices, in preparation for potential enactment. (Upon bill passage out of committee)
ceo Assess the potential business impact and financial implications of a prohibition on algorithmic pricing. (Upon bill passage out of committee)

Subscriber only

Vendor impact assessment

Vendor risk class: critical
Procurement categories: other

Vendors providing any pricing optimization software or dynamic pricing tools that utilize algorithmic devices to set sale prices for goods or services in New Jersey would be directly impacted, potentially requiring modifications or discontinuation of features. Businesses procuring such tools must verify vendor compliance.

Sample vendor questions

Does this product/service use algorithmic devices to set sale prices?
Can the algorithmic pricing functionality be disabled or reconfigured to comply with a prohibition?
What alternatives exist within your offering for price setting that do not involve algorithmic devices?
How does your solution ensure transparency and fairness in pricing, independent of algorithmic determination?

Intelligence briefs (2)

legislation ACO 3/16/2026

New Jersey Bill Proposes Ban on Algorithmic Pricing Devices for Goods & Services

The New Jersey Assembly has introduced a bill to prohibit algorithmic pricing mechanisms [1].

This development signals a potential shift in regulatory scrutiny towards algorithmic pricing, affecting market dynamics and consumer protections.

Deadline: No fixed deadline — currently under legislative review.

Primary source →

legislation ACO 3/16/2026

NJ Bill A4685 Proposes Ban on Algorithmic Price-Setting Devices

New Jersey A4685 proposes prohibiting the use and sale of algorithmic devices for price-setting [1].

This legislation signals an expanding regulatory focus on AI's commercial applications and deployer obligations in pricing.

Deadline: No fixed deadline — legislation is currently in committee (ACO).

Primary source →

Frequently asked questions

What is A4685?: New Jersey Assembly Bill A4685 (2026-2027 session) introduces a legislative proposal to prohibit the use and sale of algorithmic devices specifically designed to set the sale price of goods or services within the state [1]. This measure, currently under consideration by the Assembly Consumer Affairs Committee (ACO), aims to address the deployment of automated pricing mechanisms across various sectors. The bill's progression indicates a focus on algorithmic impact on consumer markets. Primary source →
Why does A4685 matter?: This development signals a potential shift in regulatory scrutiny towards algorithmic pricing, affecting market dynamics and consumer protections. Primary source →
Who does A4685 affect?: Companies utilizing algorithmic systems for pricing goods or services in New Jersey are directly within scope. This includes deployers of dynamic pricing engines, automated discount calculators, and AI-driven market-based pricing tools across retail, e-commerce, services, and other industries where prices are set or adjusted by algorithms. Organizations involved in developing or selling such devices for use in New Jersey would also be affected. Primary source →
What are the key dates for A4685?: No fixed deadline — currently under legislative review. Primary source →
What is the current status of A4685?: As of the last published update, A4685 is at the "introduced" stage, with bill status "ACO". Primary source →
Where can I find the primary source for A4685?: The primary source for the most recent update is at https://www.njleg.state.nj.us/bill-search/2026/A4685. AIGI publishes the full citation chain plus every approved brief on this bill. Primary source →

Stay informed

Get briefs on every AI law, every morning.

Start 14-day trial →

Important — about this brief

This brief is published by AIGI as a regulatory intelligence service. It contains general information about AI laws, regulations, enforcement actions, and policy signals across jurisdictions. It is not legal, compliance, audit, or risk-management advice; it does not establish an attorney-client, advisory, or fiduciary relationship; and it should not be relied upon as a substitute for professional counsel applied to specific facts and circumstances. Where the brief identifies “Issues for Review,” those are observations of questions a reader in a particular role might raise with their own legal, compliance, or risk function — not recommendations to act. AIGI expressly disclaims liability for actions taken or not taken in reliance on this brief. Subscribers in regulated industries should consult licensed professionals authorized to practice in their jurisdiction.

Full disclosures →

Status & timeline

Intelligence briefs (2)

New Jersey Bill Proposes Ban on Algorithmic Pricing Devices for Goods & Services

NJ Bill A4685 Proposes Ban on Algorithmic Price-Setting Devices

Frequently asked questions

Related

Get briefs on every AI law, every morning.