IA, US · AI law tracker
SF 2278 — IA, US
SF 2278 is an AI governance legislation from IA, currently introduced. The bill prohibits dynamic and surveillance pricing practices by certain food retail establishments and requires specific disclosures for personalized algorithmic pricing [1]. AIGI tracks 1 primary-source update on this bill; the most recent was published on 2026-02-11.
Status & timeline
- Regulatory stage
- introduced
- Bill status
- introduced
- Authority / governing body
- Iowa Legislature
- Chamber
- senate
- Document type
- legislation
Next deadline: No fixed deadline — effective upon enactment if passed.
Subscriber only
Full obligation matrix
| Actor | Obligation | Deadline | Source |
|---|---|---|---|
| deployer | Provide a clear and conspicuous disclosure to consumers that reads 'THIS PRICE WAS SET BY AN ALGORITHM USING YOUR PERSONAL DATA.' if personalized algorithmic pricing using consumer data specific to a particular consumer is knowingly advertised, promoted, labeled, or published. | — | — |
| deployer | Do not use electronic shelving labels (sentence truncated, but implies prohibition related to dynamic and surveillance pricing). | — | — |
Subscriber only
Enforcement risk score
Announced regulation; enforcement footprint still forming.
Subscriber only
Role-based compliance checklist
- compliance_officer Monitor the progress of Iowa SF 2278 through the legislative process.
- general_counsel Assess current pricing strategies to identify any personalized algorithmic pricing using consumer data.
- product_manager Evaluate systems used for dynamic and surveillance pricing, especially those involving electronic shelving labels, for potential non-compliance upon enactment.
- compliance_officer Prepare for implementing clear and conspicuous disclosure requirements for algorithmic pricing if the bill is enacted.
Subscriber only
Vendor impact assessment
- Vendor risk class
- high
- Procurement categories
- marketing_personalization, fraud_detection, other
Vendors providing AI-driven pricing, personalization, or electronic shelving solutions to food retail establishments in Iowa will need to demonstrate compliance with disclosure requirements and potential prohibitions on certain pricing methods.
Sample vendor questions
- Does your system utilize personalized algorithmic pricing based on individual consumer data?
- How does your system facilitate clear and conspicuous disclosure of algorithmic pricing to consumers, meeting the proposed requirements?
- Are there mechanisms in place to prevent the use of electronic shelving labels for dynamic or surveillance pricing as defined in the bill?
- What data sources does your pricing algorithm use, and how is consumer data handled?
- Can your system be configured to provide the specific disclosure 'THIS PRICE WAS SET BY AN ALGORITHM USING YOUR PERSONAL DATA.' if required?
Intelligence briefs (1)
Iowa Bill SF 2278 Restricts Algorithmic Pricing in Food Retail
The bill prohibits dynamic and surveillance pricing practices by certain food retail establishments and requires specific disclosures for personalized algorithmic pricing [1].
This development introduces specific AI system deployer obligations within the retail pricing domain, indicating a narrowing regulatory focus on consumer data use.
Deadline: No fixed deadline — effective upon enactment if passed.
Primary source →Frequently asked questions
- What is SF 2278?
- Iowa Senate File 2278 has been introduced to prohibit personalized algorithmic pricing and surveillance pricing at certain food retail establishments [1]. The bill defines "algorithm" to include artificial intelligence systems and facial-recognition software, expanding the scope of affected technologies [2]. It also mandates a clear and conspicuous disclosure when personalized algorithmic pricing is used with consumer data [3]. Primary source →
- Why does SF 2278 matter?
- This development introduces specific AI system deployer obligations within the retail pricing domain, indicating a narrowing regulatory focus on consumer data use. Primary source →
- Who does SF 2278 affect?
- This bill primarily affects food retail establishments operating in Iowa that meet specific size and sales criteria, such as those over fifteen thousand square feet primarily selling household foodstuff or over eighty-five thousand square feet with at least ten percent of floor area dedicated to nontaxable merchandise. Organizations utilizing AI systems, algorithmic models, or electronic surveillance technology for dynamic, personalized, or surveillance-based pricing strategies fall within the scope. Deployers of AI in advertising and pricing functions, particularly those leveraging consumer data for customized offers, are directly impacted. Primary source →
- What are the key dates for SF 2278?
- No fixed deadline — effective upon enactment if passed. Primary source →
- What is the current status of SF 2278?
- As of the last published update, SF 2278 is at the "introduced" stage, with bill status "introduced". Primary source →
- Where can I find the primary source for SF 2278?
- The primary source for the most recent update is at https://www.legis.iowa.gov/publications/search/document?fq=id:1600496&q=artificial+intelligence. AIGI publishes the full citation chain plus every approved brief on this bill. Primary source →
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