AZ, US · AI law tracker

SB1359 — AZ, US

SB1359 is an AI governance legislation from AZ, currently introduced. Arizona's SB1359 (Chapter 199) enacts a prohibition concerning deepfakes in election communications [1]. AIGI tracks 2 primary-source updates on this bill; the most recent was published on 2024-01-25.

Status & timeline

Regulatory stage
introduced
Bill status
introduced
Authority / governing body
Arizona Legislature
Chamber
senate
Document type
legislation

Next deadline: No fixed deadline — effective immediately

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Full obligation matrix

ActorObligationDeadlineSource
Any person or entity involved in election communicationsMust not use deepfakes in election communications.Upon enactment

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Enforcement risk score

75
/ 100

Enforcement actions have been filed against named organizations under this or analogous rules.

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Role-based compliance checklist

  • general_counsel Review all election communication policies to ensure deepfake prohibition compliance. (Immediately)
  • marketing Ensure all campaign materials and advertisements do not contain deepfakes. (Immediately)
  • compliance_officer Implement training for staff on the prohibition of deepfakes in election communications. (Immediately)

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Vendor impact assessment

Vendor risk class
high
Procurement categories
content_moderation, marketing_personalization, other

Vendors providing marketing, content creation, or advertising services to political campaigns must demonstrate robust controls to prevent the generation or distribution of deepfakes and ensure their services comply with Arizona's prohibition.

Sample vendor questions

  1. Does your platform or tool utilize generative AI capable of creating synthetic media?
  2. What controls are in place to prevent the creation or dissemination of deepfakes in election-related content?
  3. How do you ensure compliance with state-level prohibitions on deepfakes in political advertising?

Intelligence briefs (2)

legislation introduced 1/25/2024

Arizona Enacts Deepfake Prohibition for Election Communications

Arizona's SB1359 (Chapter 199) enacts a prohibition concerning deepfakes in election communications [1].

This introduces specific legal obligations and risks for organizations involved in political advertising or synthetic media generation in Arizona.

Deadline: No fixed deadline — effective immediately

Primary source →
legislation introduced 1/25/2024

Arizona SB1359 Prohibits Deepfakes in Election Communications

Arizona SB1359 now prohibits the dissemination of "deep fakes" in election communications [1].

This development expands the scope of AI-governance to election integrity through restrictions on synthetic media.

Deadline: No fixed deadline — effective immediately upon chaptering as Chapter 199.

Primary source →

Frequently asked questions

What is SB1359?
Arizona's SB1359 (Chapter 199) establishes a prohibition on deepfakes within election communications [1]. This legislative action targets synthetic media in political contexts [2], reflecting an increasing focus on the integrity of digital content during electoral cycles. Primary source →
Why does SB1359 matter?
This introduces specific legal obligations and risks for organizations involved in political advertising or synthetic media generation in Arizona. Primary source →
Who does SB1359 affect?
This legislation primarily affects political campaigns, media organizations, advocacy groups, and technology companies that create or disseminate synthetic media related to elections within Arizona. Organizations producing AI-generated content or leveraging such content for communications in political contexts are within scope. Considerations include any entity involved in generating, distributing, or publishing election communications within the state. Primary source →
What are the key dates for SB1359?
No fixed deadline — effective immediately Primary source →
What is the current status of SB1359?
As of the last published update, SB1359 is at the "introduced" stage, with bill status "introduced". Primary source →
Where can I find the primary source for SB1359?
The primary source for the most recent update is at https://apps.azleg.gov/BillStatus/BillOverview/80882?SessionId=128. AIGI publishes the full citation chain plus every approved brief on this bill. Primary source →

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