Who at a retail & e-commerce company should track these rules?

Retail GC, e-commerce trust-and-safety lead, or consumer-protection counsel is typically the role accountable for retail & e-commerce-AI compliance. AIGI is designed to put primary-source updates in front of this role daily.

How many retail & e-commerce AI items does AIGI track?

AIGI currently tracks 186 primary-source items where retail & e-commerce appears as an affected industry, spanning 8+ jurisdictions. The corpus is updated continuously.

Which jurisdictions are most active on retail & e-commerce AI?

Activity varies by sub-sector. AIGI's coverage map shows per-jurisdiction depth, and each item links to its primary authority source. See /coverage for the live distribution.

Where do AIGI's retail & e-commerce citations come from?

Every item on this page links to its primary government, regulator, or research source. AIGI does not paraphrase secondary commentary — our citation methodology is documented at /how-we-cite.

Industry · AI-powered consumer interactions, dynamic pricing, and recommendation transparency

AI Compliance for Retail & E-commerce

AI in retail covers AI-driven dynamic pricing fairness rules, mandatory disclosure of AI-generated product descriptions, deceptive-AI advertising under FTC and equivalents, AI in customer service and chatbots, and recommendation-engine transparency obligations. AIGI tracks every primary-source AI rule for retailers, marketplaces, and e-commerce platforms. As of the most recent update, AIGI tracks 186 primary-source items affecting retail & e-commerce.

Who tracks this?

Typically: Retail GC, e-commerce trust-and-safety lead, or consumer-protection counsel. AIGI is built to put primary-source AI updates affecting retail & e-commerce in front of this role daily — with citation chains, status timelines, and obligation mapping.

Coverage at a glance

Items tracked: 186
Jurisdictions: 8
Last update: 4/21/2026

Most active jurisdictions for retail & e-commerce AI

Recent retail & e-commerce AI activity

IT guidance effective 4/21/2026

[Garante] COMUNICATO STAMPA - Tracking pixel nelle email: pubblicate le linee guida del Garante privacy. Più trasparenza e controllo per gli utenti: consenso obbligatorio e sei mesi agli operatori per l’adeguamento

Italy's privacy watchdog, Garante, issued guidelines mandating explicit consent for email tracking pixels and a six-month compliance period for operators.

Authority: Garante per la protezione dei dati personali
CT speech enacted 5/7/2026

Attorney General Tong Statement Praising Passage of Legislation Strengthening Enforcement Against Deepfake Digital Sexual Assault

Connecticut's Attorney General praises the passage of House Bill No. 5312, establishing new civil enforcement mechanisms and a private right of action against deepfake digital sexual assault and AI-generated child pornography.

Authority: Connecticut Attorney General
CO legislation enacted 2/13/2026

[CO Legislature] HB26-1210Prohibit Surveillance Price & Wage Setting

Colorado HB26-1210 prohibits the use of AI-driven automated decision systems that rely on 'surveillance data' for individualized price or wage discrimination.

Authority: Colorado Legislature
CT agency report enforcement 12/23/2025

Attorney General William Tong Pushes Meta to Act on Misleading AI Weight Loss Ads

Connecticut AG William Tong, with 35 bipartisan AGs, urged Meta to enforce policies against misleading and AI-generated weight loss ads, while the document also notes a future gasoline price disruption prohibition.

Authority: Connecticut Attorney General
FL policy paper enforcement 2/5/2026

Attorney General James Uthmeier Launches CHINA Prevention Unit to Counter Foreign Adversaries and Protect Floridians’ Data

Florida AG launches CHINA Prevention Unit to combat foreign adversaries' threats to data privacy and economic security, targeting companies with ties to CCP.

Authority: Florida Attorney General
TX legislation committee

[TX Legislature] HB4849 (88R): Relating to notice of facial recognition technology used by business entities in publicly accessible spaces.

Texas HB4849 proposes requiring business entities to provide notice when using facial recognition technology in publicly accessible spaces.

Authority: Texas Legislature
TN legislation introduced

[TN Legislature] HB2052 (GA114): Consumer Protection — As introduced, requires certain food retail establishments to use a nondigital presentation of price; prohibits a food r

Tennessee Bill HB2052 requires food retail establishments to use non-digital price displays and prohibits personalized algorithmic pricing.

Authority: Tennessee Legislature
FR agency report enforcement 5/18/2026

[CNIL] Rapport annuel : le bilan et les actions marquantes de la CNIL en 2025

The CNIL's 2025 annual report details a record year of GDPR enforcement with €487M in fines, a surge in complaints and data breaches, and active preparation for the EU AI Act.

Authority: CNIL
BR agency report enacted 3/18/2026

Publicado decreto que detalha a proteção a crianças e adolescentes no ambiente digital

Brazil's President signed Decree 12.880, regulating Law 15.211/2025 and instituting a National Policy for the Protection of Children and Adolescents in the Digital Environment, with ANPD responsible for enforcement.

Authority: Autoridade Nacional de Proteção de Dados (Brazil)
NY legislation committee 5/18/2023

[NY Legislature] S7135 (2023-2024): Prohibits the use of biometric surveillance system or biometric surveillance information in places of public accommodation

New York State Senate Bill S7135 prohibits the use of biometric surveillance systems and information in places of public accommodation and bans agreements allowing third-party use.

Authority: New York Legislature
AU guidance effective 3/2/2026

Handling privacy complaints – a new approach for a new era

Australia's OAIC announces a new enforcement-focused approach to privacy complaints, including proactive investigations into new technologies and the use of new powers like infringement notices.

Authority: Office of the Australian Information Commissioner
NY news analysis introduced 5/14/2026

[NYC Council] NYC Council Speaker Julie Menin and Majority Shaun Leader Abreu Introduce Legislation to Protect New Yorkers from Dynamic and Surveillance Pricing

New York City Council members introduce two bills to ban dynamic pricing in grocery stores and prohibit businesses from using consumer personal data for individualized surveillance pricing.

Authority: New York City Council

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Frequently asked questions

Which AI laws apply to retail & e-commerce?: AI in retail covers AI-driven dynamic pricing fairness rules, mandatory disclosure of AI-generated product descriptions, deceptive-AI advertising under FTC and equivalents, AI in customer service and chatbots, and recommendation-engine transparency obligations. AIGI tracks every primary-source AI rule for retailers, marketplaces, and e-commerce platforms.
Who at a retail & e-commerce company should track these rules?: Retail GC, e-commerce trust-and-safety lead, or consumer-protection counsel is typically the role accountable for retail & e-commerce-AI compliance. AIGI is designed to put primary-source updates in front of this role daily.
How many retail & e-commerce AI items does AIGI track?: AIGI currently tracks 186 primary-source items where retail & e-commerce appears as an affected industry, spanning 8+ jurisdictions. The corpus is updated continuously.
Which jurisdictions are most active on retail & e-commerce AI?: Activity varies by sub-sector. AIGI's coverage map shows per-jurisdiction depth, and each item links to its primary authority source. See /coverage for the live distribution.
Where do AIGI's retail & e-commerce citations come from?: Every item on this page links to its primary government, regulator, or research source. AIGI does not paraphrase secondary commentary — our citation methodology is documented at /how-we-cite.

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Important — about this brief

This brief is published by AIGI as a regulatory intelligence service. It contains general information about AI laws, regulations, enforcement actions, and policy signals across jurisdictions. It is not legal, compliance, audit, or risk-management advice; it does not establish an attorney-client, advisory, or fiduciary relationship; and it should not be relied upon as a substitute for professional counsel applied to specific facts and circumstances. Where the brief identifies “Issues for Review,” those are observations of questions a reader in a particular role might raise with their own legal, compliance, or risk function — not recommendations to act. AIGI expressly disclaims liability for actions taken or not taken in reliance on this brief. Subscribers in regulated industries should consult licensed professionals authorized to practice in their jurisdiction.

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