Who at a advertising & marketing company should track these rules?

Ad-tech GC, marketing-platform CCO, or agency holding-co counsel is typically the role accountable for advertising & marketing-AI compliance. AIGI is designed to put primary-source updates in front of this role daily.

How many advertising & marketing AI items does AIGI track?

AIGI currently tracks 283 primary-source items where advertising & marketing appears as an affected industry, spanning 8+ jurisdictions. The corpus is updated continuously.

Which jurisdictions are most active on advertising & marketing AI?

Activity varies by sub-sector. AIGI's coverage map shows per-jurisdiction depth, and each item links to its primary authority source. See /coverage for the live distribution.

Where do AIGI's advertising & marketing citations come from?

Every item on this page links to its primary government, regulator, or research source. AIGI does not paraphrase secondary commentary — our citation methodology is documented at /how-we-cite.

Industry · AI-generated ad disclosure, deceptive-AI claims, and ad-personalisation transparency

AI Compliance for Advertising & Marketing

AI in advertising covers FTC AI-claims rules, mandatory disclosure of AI-generated creative, AI-driven micro-targeting limits, behavioural-ad consent obligations, and AI in political-ad transparency. AIGI tracks every primary-source AI rule for ad-tech, agencies, and brand advertisers. As of the most recent update, AIGI tracks 283 primary-source items affecting advertising & marketing.

Who tracks this?

Typically: Ad-tech GC, marketing-platform CCO, or agency holding-co counsel. AIGI is built to put primary-source AI updates affecting advertising & marketing in front of this role daily — with citation chains, status timelines, and obligation mapping.

Coverage at a glance

Items tracked: 283
Jurisdictions: 8
Last update: —

Most active jurisdictions for advertising & marketing AI

Recent advertising & marketing AI activity

HI agency report enforcement

ATTORNEY GENERAL LOPEZ JOINS BIPARTISAN COALITION OF ATTORNEYS GENERAL IN FILING LAWSUITS AGAINST META FOR HARMING YOUTH MENTAL HEALTH THROUGH ITS SOCIAL MEDIA PLATFORMS

Hawaii Attorney General Lopez joined a bipartisan coalition of 41 attorneys general in suing Meta for knowingly designing social media platforms with harmful features that purposefully addict children and teens, violating consumer protection and child privacy laws.

Authority: Hawaii Attorney General
HI news analysis enforcement

STATE OF HAWAIʻI ANNOUNCES LEGAL ACTION AGAINST TIKTOK FOR HARMING CHILDREN AND MISLEADING THE PUBLIC

Hawaii's Attorney General announced a lawsuit against TikTok's parent company, ByteDance Inc., for allegedly designing an addictive platform that harms children and misleads the public about its risks.

Authority: Hawaii Attorney General
CA enforcement action enforcement 5/8/2025

[CA CPPA] CPPA Orders Florida Data Broker to Pay Fine

The California Privacy Protection Agency (CPPA) ordered Florida data broker National Public Data to pay a $46,000 fine for failing to register and pay annual fees under the Delete Act.

Authority: California Privacy Protection Agency
NC guidance advisory 4/17/2026

[North Carolina AG] Attorney General Jeff Jackson Warns North Carolinians of Investment Scams on Meta Platforms

North Carolina Attorney General Jeff Jackson warns residents about investment scams, including 'pump and dump' and 'confidence' scams, utilizing deepfake technology on Meta platforms.

Authority: North Carolina Attorney General
NC advisory opinion advisory 4/17/2026

[North Carolina AG] Attorney General Jeff Jackson Warns North Carolinians of Investment Scams on Meta Platforms

North Carolina Attorney General Jeff Jackson warns citizens about investment scams using deepfake technology on Meta platforms like Facebook, Instagram, and WhatsApp.

Authority: North Carolina Attorney General
EU enforcement action enforcement 4/29/2026

[EU Digital Strategy] Commission preliminarily finds Meta in breach of Digital Services Act for failing to prevent minors under 13 from using Instagram and Facebook

The European Commission has preliminarily found Meta in breach of the Digital Services Act for failing to prevent minors under 13 from using Instagram and Facebook.

Authority: European AI Office
NC advisory opinion enforcement 4/17/2026

[North Carolina AG] Attorney General Jeff Jackson Warns North Carolinians of Investment Scams on Meta Platforms

North Carolina Attorney General Jeff Jackson warns residents of investment scams using deepfake technology on Meta platforms like Facebook, Instagram, and WhatsApp.

Authority: North Carolina Attorney General
NC advisory opinion effective 4/17/2026

[North Carolina AG] Attorney General Jeff Jackson Warns North Carolinians of Investment Scams on Meta Platforms

North Carolina Attorney General Jeff Jackson warns residents about investment scams on Meta platforms using deepfake technology to lure investors.

Authority: North Carolina Attorney General
EU enforcement action enforcement 4/28/2026

[EU Commission Press] Commission preliminarily finds Meta in breach of Digital Services Act for failing to prevent minors under 13 from using Instagram and Facebook

The EU Commission preliminarily found Meta's Instagram and Facebook in breach of the DSA for failing to prevent minors under 13 from accessing services.

Authority: European Commission
NC guidance effective 4/17/2026

[North Carolina AG] Attorney General Jeff Jackson Warns North Carolinians of Investment Scams on Meta Platforms

North Carolina Attorney General Jeff Jackson warns citizens of investment scams utilizing deepfake technology on Meta platforms like Facebook, Instagram, and WhatsApp.

Authority: North Carolina Attorney General
BR legislation enacted 9/26/2025

ANPD se prepara para assumir competências do ECA Digital

Brazil's ANPD is preparing to enforce the ECA Digital, imposing new obligations on digital platforms for child protection.

Authority: Autoridade Nacional de Proteção de Dados (Brazil)
HI news analysis enforcement 12/17/2020

Hawaii Attorney General Joins Multistate Lawsuit Seeking to End Google’s Illegal Monopoly in Search Services

Hawaii AG joins 36 other states in a lawsuit alleging Google illegally maintains a monopoly in search services through anticompetitive practices.

Authority: Hawaii Attorney General

+ 271 more — start trial for full access.

Frequently asked questions

Which AI laws apply to advertising & marketing?: AI in advertising covers FTC AI-claims rules, mandatory disclosure of AI-generated creative, AI-driven micro-targeting limits, behavioural-ad consent obligations, and AI in political-ad transparency. AIGI tracks every primary-source AI rule for ad-tech, agencies, and brand advertisers.
Who at a advertising & marketing company should track these rules?: Ad-tech GC, marketing-platform CCO, or agency holding-co counsel is typically the role accountable for advertising & marketing-AI compliance. AIGI is designed to put primary-source updates in front of this role daily.
How many advertising & marketing AI items does AIGI track?: AIGI currently tracks 283 primary-source items where advertising & marketing appears as an affected industry, spanning 8+ jurisdictions. The corpus is updated continuously.
Which jurisdictions are most active on advertising & marketing AI?: Activity varies by sub-sector. AIGI's coverage map shows per-jurisdiction depth, and each item links to its primary authority source. See /coverage for the live distribution.
Where do AIGI's advertising & marketing citations come from?: Every item on this page links to its primary government, regulator, or research source. AIGI does not paraphrase secondary commentary — our citation methodology is documented at /how-we-cite.

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Important — about this brief

This brief is published by AIGI as a regulatory intelligence service. It contains general information about AI laws, regulations, enforcement actions, and policy signals across jurisdictions. It is not legal, compliance, audit, or risk-management advice; it does not establish an attorney-client, advisory, or fiduciary relationship; and it should not be relied upon as a substitute for professional counsel applied to specific facts and circumstances. Where the brief identifies “Issues for Review,” those are observations of questions a reader in a particular role might raise with their own legal, compliance, or risk function — not recommendations to act. AIGI expressly disclaims liability for actions taken or not taken in reliance on this brief. Subscribers in regulated industries should consult licensed professionals authorized to practice in their jurisdiction.

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