Who at a advertising & marketing company should track these rules?

Ad-tech GC, marketing-platform CCO, or agency holding-co counsel is typically the role accountable for advertising & marketing-AI compliance. AIGI is designed to put primary-source updates in front of this role daily.

How many advertising & marketing AI items does AIGI track?

AIGI currently tracks 304 primary-source items where advertising & marketing appears as an affected industry, spanning 8+ jurisdictions. The corpus is updated continuously.

Which jurisdictions are most active on advertising & marketing AI?

Activity varies by sub-sector. AIGI's coverage map shows per-jurisdiction depth, and each item links to its primary authority source. See /coverage for the live distribution.

Where do AIGI's advertising & marketing citations come from?

Every item on this page links to its primary government, regulator, or research source. AIGI does not paraphrase secondary commentary — our citation methodology is documented at /how-we-cite.

Industry · AI-generated ad disclosure, deceptive-AI claims, and ad-personalisation transparency

AI Compliance for Advertising & Marketing

AI in advertising covers FTC AI-claims rules, mandatory disclosure of AI-generated creative, AI-driven micro-targeting limits, behavioural-ad consent obligations, and AI in political-ad transparency. AIGI tracks every primary-source AI rule for ad-tech, agencies, and brand advertisers. As of the most recent update, AIGI tracks 304 primary-source items affecting advertising & marketing.

Who tracks this?

Typically: Ad-tech GC, marketing-platform CCO, or agency holding-co counsel. AIGI is built to put primary-source AI updates affecting advertising & marketing in front of this role daily — with citation chains, status timelines, and obligation mapping.

Coverage at a glance

Items tracked: 304
Jurisdictions: 8
Last update: 12/23/2025

Most active jurisdictions for advertising & marketing AI

Recent advertising & marketing AI activity

CT enforcement action enforcement 12/23/2025

Attorney General William Tong Pushes Meta to Act on Misleading AI Weight Loss Ads

Connecticut AG William Tong and a bipartisan coalition of 35 attorneys general urge Meta to enforce policies against misleading AI weight loss ads, prohibit non-FDA approved drugs, and enhance AI content labeling.

Authority: Connecticut Attorney General
IT guidance effective 4/21/2026

[Garante] COMUNICATO STAMPA - Tracking pixel nelle email: pubblicate le linee guida del Garante privacy. Più trasparenza e controllo per gli utenti: consenso obbligatorio e sei mesi agli operatori per l’adeguamento

Italy's privacy watchdog, Garante, issued guidelines mandating explicit consent for email tracking pixels and a six-month compliance period for operators.

Authority: Garante per la protezione dei dati personali
CT speech enacted 5/1/2026

Attorney General Tong Statement on Final Passage of Legislation to Combat Youth Social Media Addiction and Artificial Intelligence Harms

Connecticut Attorney General Tong announces the final passage of state legislation to combat youth social media addiction and address AI harms, including regulations for chatbots and AI in employment decisions.

Authority: Connecticut Attorney General
CT press release enforcement 12/23/2025

Attorney General William Tong Pushes Meta to Act on Misleading AI Weight Loss Ads

Connecticut Attorney General William Tong and a bipartisan coalition of 35 state attorneys general urged Meta to enhance enforcement of policies against misleading AI weight loss ads.

Authority: Connecticut Attorney General
CT advisory opinion enforcement 12/23/2025

Attorney General William Tong Pushes Meta to Act on Misleading AI Weight Loss Ads

Connecticut AG William Tong and a 35-state bipartisan coalition urge Meta to enforce policies and restrict deceptive, AI-generated weight loss ads on its platforms.

Authority: Connecticut Attorney General
CT agency report enforcement 12/23/2025

Attorney General William Tong Pushes Meta to Act on Misleading AI Weight Loss Ads

Connecticut AG William Tong and 35 bipartisan attorneys general urge Meta to enforce policies and restrict misleading, AI-generated weight loss ads.

Authority: Connecticut Attorney General
NC guidance advisory 4/17/2026

[North Carolina AG] Attorney General Jeff Jackson Warns North Carolinians of Investment Scams on Meta Platforms

North Carolina Attorney General Jeff Jackson warns residents about investment scams, including 'pump and dump' and 'confidence' scams, utilizing deepfake technology on Meta platforms.

Authority: North Carolina Attorney General
NC advisory opinion advisory 4/17/2026

[North Carolina AG] Attorney General Jeff Jackson Warns North Carolinians of Investment Scams on Meta Platforms

North Carolina Attorney General Jeff Jackson warns citizens about investment scams using deepfake technology on Meta platforms like Facebook, Instagram, and WhatsApp.

Authority: North Carolina Attorney General
EU enforcement action enforcement 4/29/2026

[EU Digital Strategy] Commission preliminarily finds Meta in breach of Digital Services Act for failing to prevent minors under 13 from using Instagram and Facebook

The European Commission has preliminarily found Meta in breach of the Digital Services Act for failing to prevent minors under 13 from using Instagram and Facebook.

Authority: European AI Office
CT agency report enforcement 12/23/2025

Attorney General William Tong Pushes Meta to Act on Misleading AI Weight Loss Ads

Connecticut AG William Tong, with 35 bipartisan AGs, urged Meta to enforce policies against misleading and AI-generated weight loss ads, while the document also notes a future gasoline price disruption prohibition.

Authority: Connecticut Attorney General
CT guidance effective

Attorney General Tong Warns Connecticut Against Investment Scams on Meta Platforms

Connecticut Attorney General William Tong warned residents about prevalent investment scams, including deepfake and pump-and-dump schemes, on Meta platforms, and also noted a prohibition on gas price gouging from April 29 to May 29, 2026.

Authority: Connecticut Attorney General
NC advisory opinion enforcement 4/17/2026

[North Carolina AG] Attorney General Jeff Jackson Warns North Carolinians of Investment Scams on Meta Platforms

North Carolina Attorney General Jeff Jackson warns residents of investment scams using deepfake technology on Meta platforms like Facebook, Instagram, and WhatsApp.

Authority: North Carolina Attorney General

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Frequently asked questions

Which AI laws apply to advertising & marketing?: AI in advertising covers FTC AI-claims rules, mandatory disclosure of AI-generated creative, AI-driven micro-targeting limits, behavioural-ad consent obligations, and AI in political-ad transparency. AIGI tracks every primary-source AI rule for ad-tech, agencies, and brand advertisers.
Who at a advertising & marketing company should track these rules?: Ad-tech GC, marketing-platform CCO, or agency holding-co counsel is typically the role accountable for advertising & marketing-AI compliance. AIGI is designed to put primary-source updates in front of this role daily.
How many advertising & marketing AI items does AIGI track?: AIGI currently tracks 304 primary-source items where advertising & marketing appears as an affected industry, spanning 8+ jurisdictions. The corpus is updated continuously.
Which jurisdictions are most active on advertising & marketing AI?: Activity varies by sub-sector. AIGI's coverage map shows per-jurisdiction depth, and each item links to its primary authority source. See /coverage for the live distribution.
Where do AIGI's advertising & marketing citations come from?: Every item on this page links to its primary government, regulator, or research source. AIGI does not paraphrase secondary commentary — our citation methodology is documented at /how-we-cite.

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Important — about this brief

This brief is published by AIGI as a regulatory intelligence service. It contains general information about AI laws, regulations, enforcement actions, and policy signals across jurisdictions. It is not legal, compliance, audit, or risk-management advice; it does not establish an attorney-client, advisory, or fiduciary relationship; and it should not be relied upon as a substitute for professional counsel applied to specific facts and circumstances. Where the brief identifies “Issues for Review,” those are observations of questions a reader in a particular role might raise with their own legal, compliance, or risk function — not recommendations to act. AIGI expressly disclaims liability for actions taken or not taken in reliance on this brief. Subscribers in regulated industries should consult licensed professionals authorized to practice in their jurisdiction.

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